Learn why an innovative product often succeeds through brilliant simplicity rather than a rich feature set, and why new market launches require real-world feedback.
Ready, Test, Go. brought to you by Applause // Episode 6
Innovating for the Common User
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About This Episode
Special Guest
Gary Larkin
Gary Larkin is the Chief Strategy Officer of Marker Trax and Koin Mobile. Through decades of leadership experience, particularly in the payment solutions space, Larkin has learned the ins and outs of successful product innovation and adoption, which often boils down to forming meaningful and ongoing bonds with customers.