Test Automation
Sustainable, Scalable Automation — Built by Engineers, Enhanced by AI
Applause embeds automation, AI and human insight directly into your development workflow to speed testing without sacrificing quality.
No Amount of Automation Can Tell You if the Answer Is Still Right
Software is behaving less predictably. AI-driven features, adaptive interfaces and machine-generated code mean the same test can produce a different result each time it runs. A script built to catch one exact output can confirm the result matches what was expected, but not whether it’s right once the software itself has changed. Manual QA can catch what automation missed, but it can’t keep up with how fast that software changes now.
Undirected AI-generated tests may look solid at first but break down within weeks, because there’s a difference between looking right and testing the right thing. Applause blends automation engineers, AI and human judgment to direct AI-generated tests, apply validation standards and maintain the result, so coverage holds up as your product evolves. This isn't a replacement for your engineering or QA function — it's a foundation that holds up without them absorbing the overhead. As software gets harder to validate with certainty, this blended approach to automated testing is what’s required.
Self-Healing Doesn't Validate Intent
Self-healing can patch a broken locator. It can't tell you whether the test still checks the right thing once your product has changed.
AI-Generated Code Is Outpacing Coverage
More code is shipping faster than ever, much of it AI-assisted. Automation coverage that isn't actively maintained falls behind with every release.
Most Automation Isn't Integrated Into Your CI/CD
Automation that runs outside your pipeline has blind spots that delay feedback, creating inefficiencies that erase the speed automation was supposed to deliver.
The Skill Gap Has Moved, Not Closed
We need experts to train AI agents to write and heal tests, and promote consistent, high-quality results.
A Powerful Automation Program, Responsibly Enhanced by AI
Automation delivers the greatest value when AI accelerates engineering — not replaces it. WIth Applause, you have access to delivery managers, automation engineers and experts that will drive your program from start to finish, working alongside your development and QA teams. And, we have the data, context and expertise in both software testing methodology and your products, to continuously enable relevant and reliable results.
AI-assisted test creation
AI helps interpret requirements and generate repeatable test steps, guided by context and standards from Applause engineers. We then validate, refine and maintain those scripts.
Framework design and implementation
Open-source technologies including Appium, Selenium and Playwright integrate with your CI/CD pipeline and existing tooling, whether your team codes directly or works in a low-code platform.
Script development and maintenance
Automation is a continuous process. Our automation engineers are available to continuously update scripts, expand coverage and maintain your framework as your application evolves, avoiding issues pre-release.
Regression test execution
Automated regression runs on every build across real devices and browsers, protecting quality without manual intervention. Applause has deep experience in industry-standard testing methodologies.
Ownership built for continuity
With Applause at the helm, scripts get sharper and coverage expands faster over time. Once established, responsibility for scripting can transfer to your team, if preferred.
Integrated results
Automation results feed directly into the tools you already use — including Jira, GitHub, Azure and TestRail — for a single, unified picture of quality that doesn’t disrupt your environment or add overhead.
Why Automation + Real-World Testing Is Most Effective
AI has accelerated nearly every part of building automation — scripts draft faster, self-healing absorbs minor UI drift, and coverage can expand faster than a team could achieve on its own. But, faster automation still only checks what it was told to check, and speed doesn't teach it to notice when real users do something nobody scripted for. That's why closing that gap takes humans in the loop, validating real-world experience as it happens rather than checking for it after the fact.
| Key Questions | Test Automation | Real-World Testing |
|---|---|---|
| What is it best for? | Regression testing, pipeline validation, every-build quick-turn checks | Exploratory testing, edge cases, unexpected usage patterns |
| How does it work? | Runs predefined scenarios, same steps every time | Skilled testers adapt in real time to unexpected conditions |
| How fast/efficient is it? | Fast, consistent, runs on every build | Efficiently catches what fast checks miss |
| What does it catch? | Known regressions against defined test cases | Failures that emerge from actual usage, not scripted paths |
| Where does it fall short? | Doesn't adapt to user behavior or catch unanticipated edge cases | Not built for high-frequency, every-build regression checks |
| What’s its role in your program? | Continuous pipeline protection, supplements manual QA | Fills the gaps automation can't see |
From Real User Behavior to Automated Coverage
We start with a structured quick-start program designed to get your automation framework integrated and delivering value within two to three weeks — then run continuously, keeping automation current as your product evolves. Once the foundation is in place, Applause can continue to manage automation, your team can take over, or we can share the responsibility.
Record & Explore — End-User Perspectives
Testers from Applause's independent testing community explore your application and record the flows real users actually take, capturing intent, not just clicks.
Generate & Optimize — Expert-Led, AI-Assisted
Automation engineers convert recorded sessions and requirements into structured, reusable automation code, integrated with your existing framework and pipeline.
Execute at Scale — Automated Regression
Scripts run continuously across every build, across real devices and browsers, adapting automatically to minor UI changes without manual intervention.
Validate & Triage — Expert Validation
Engineers review anomalies, filter out false positives and validate complex edge cases before anything reaches your team — get actionable results, not raw issues to investigate.
On-Demand Automation Expertise, Without the Retention Risk
It's not easy to build strong automation capabilities in-house. The roles are hard to hire for and expensive to retain. Applause gives you access to automation engineers and an independent community of testing experts and end users across industries and platforms. Our community is the largest of its kind, spanning 1.5M+ testers, 200+ countries and territories, 150+ languages and 5M+ devices. Their insights tell you when AI-generated tests will hold up and when they'll drift, without the cost or turnover risk of building that capability yourself.
Applause extends proven open-source technologies — Appium, Selenium and Playwright — with enhancements and third-party integrations built for enterprise-grade programs across web, API and CI/CD. Mobile is its own discipline: device fragmentation, OS variance and real-device behavior break automation in ways desktop testing doesn't. Applause automation engineers are able to validate on real devices as a program matures, using simulators where they fit a client's stage or needs. Because Applause isn't tied to a single tool vendor, your framework stays flexible as your stack changes.
CASE STUDY
From Minimal Automation to Enterprise-Grade Coverage in Three Months
A financial services company needed to scale an automation program without overextending internal teams. Coverage was limited, execution visibility was minimal and manual regression cycles were delaying releases. Applause embedded a dedicated team of automation engineers and built a custom framework tailored to the client's environment and systems.
- 50% automation coverage across the core test suite in 3 months
- Nightly CI/CD-ready execution and unified reporting
- 584 hours of manual testing saved monthly
- 100% coverage of critical user journeys
- A significant reduction in defects reaching production
Extend Your QA Capacity With Applause Test Automation
Contact us to learn more about Applause test automation services that blend engineering talent with AI and real-world testing, aligned with your release schedule.
- Access to automation engineers without the cost and risk of hiring in-house
- A program designed, integrated and running within weeks, not months
- Automated regression testing across real builds, devices and browsers to speed feature releases
- Scripts maintained and kept current as your product evolves — no backlog of broken tests
- One unified view of quality, with automation and real-world testing results in a single dashboard
Dive Deeper Into Digital Quality
From customer stories to expert insights, our Resource Center offers a deeper look at how we approach digital quality.