Applause, the worldwide leader in digital quality and crowdsourced testing, today announced the company is presenting on the latest trends in retail and voice at two industry-leading events – the National Retail Federation’s (NRF) Big Show, January 13-15 at New York City’s Javits Center, and the Alexa Conference, January 15 and 16 in Chattanooga, Tennessee.
NRF 2019: Retail’s Big Show – The world’s largest retail conference and expo is filled with a diverse, global audience and exhibitor base. NRF offers companies a chance to forge new partnerships, try out best-in-class experiences, and learn from some of the biggest players transforming retail today. Applause will be exhibiting in Booth #4260.
5 Secrets to Omnichannel and Retail Success
Sunday, January 13, 11:45 a.m. to 12:15 p.m.
Stage 3, Expo Hall, Level 1
Seven of the top 10 US retailers have turned to Applause to help increase their customer loyalty and conversion rates – both in-store and online. During her talk at NRF, Applause’s Vice President of Product, Kristin Simonini, will leverage Applause primary research to show how retailers performed during the 2018 holiday shopping season. From website functionality to omnichannel journeys, she’ll describe where retailers can improve their experiences, concluding with the top five lessons that all retailers need to succeed.
Alexa Conference – As part of the 2019 Alexa Conference at the Chattanooga Convention Center, attendees will see Alexa best practices, learn about new companies doing exciting and groundbreaking work, meet potential new partners in the voice technology realm, and gain immense value for themselves and their organizations. Applause will be exhibiting in Booth #207.
The Keys to Solving the Top Problems of Voice Testing
Tuesday, January 15, 10:45 a.m. to 11:30 a.m.
The Alexa + Consumer Marketing Track, Session #114
Applause has leveraged hundreds of testers across many countries and dialects to conduct voice testing for dozens of leading brands – from car manufacturers to global news networks. In his presentation at the Alexa Conference, Applause Voice Evangelist, Emerson Sklar, will leverage Applause primary research to examine why so many brands have struggled to release high-quality voice skills. He’ll also discuss the best practices for overcoming the top voice testing challenges and explain how to ensure the best customer experience possible, regardless of location, language, dialect, or device.