Our Solutions

Omnichannel Testing

Deliver seamless and consistent customer experiences across multiple touchpoints and channels.

Ensure Quality and Continuity Across Every Touchpoint

Increase conversion rates and customer loyalty.

Omnichannel experiences are complex and require cross-functional alignment to meet customer expectations. Whether a customer is buying online and picking up in-store, managing a bank account digitally, using mobile hotel check-in or watching a movie across multiple screens, providing a smooth and intuitive omnichannel experience is critical. Poor omnichannel experiences can result in frustration, lower conversion rates and loss of customer loyalty.

Leveraging our diverse, global community, Applause mobilizes in-market testers in your required locations who match your customer profiles. Testers replicate your end-to-end journeys in real-world conditions for a holistic view of your brand’s experience across all channels -- digital and/or physical.

Benefits of Applause Omnichannel Testing

Whether you’re launching a new omnichannel experience or looking to improve an existing one, Applause is uniquely positioned to identify both the digital and operational friction points that may ultimately lead to customer drop-off and brand abandonment. Here’s how we can help.


Span the Entire Journey

Ensure every touchpoint in your omnichannel journey works as expected and branding is consistent across all channels and user actions.


Testing with Target Demographics

Applause sources testers who match the profiles of your existing customers or new prospects so you get the most relevant feedback and insights.


Actionable Feedback & Insights

Receive feedback from multiple perspectives: functional bugs, usability, operational readiness, continuity of experience and more.


Expert Guidance

A UX/CX expert will help craft insightful journeys and build survey questions to maximize the value of your results.

Actionable Feedback from an End User’s Perspective

At any time, on any device, in any location.

Applause provides the flexibility to test across any environment and location at scale. Our fully managed service is responsible for all aspects of testing, including providing best practices, executing testing to match your needs, and delivering curated and actionable results.

Testers are sourced to match your specific customer profiles and demographics to ensure the most relevant insights. Testers identify functional issues and respond to task-based survey questions providing actionable feedback about their on-site experience including wait times, signage, parking, employee knowledge and attitudes. You’ll receive feedback in real time to make more informed decisions and get new features to market faster.

Is Your Omnichannel Experience Meeting Customer Demands?

Let’s discuss how we can help you ensure a flawless customer experience across every channel. Simply complete the form below and join thousands of Applause customers who’ve been able to:

  • Improve Customer Loyalty: Providing a more cohesive and personalized experience.
  • Increase Conversions: Identifying digital or physical friction points.
  • Reduce Risk and Launch Faster: Mobilizing testers to stores before launching or expanding omnichannel services.