Our Solutions

Omnichannel Testing

Deliver cohesive digital and physical experiences that keep customers coming back again, and again, and again.

Understand the Customer Experience, from the Customer’s Perspective

Increase conversion rates and customer loyalty.

Whether it’s buy online, pick up in store, bank account management, or travel check-in and service, omnichannel is a complex system that requires cross-functional alignment to meet customer expectations. Success is critical as poor omnichannel experiences can lead to lower conversion rates, loss of customer loyalty and inefficient processes. Data-focused solutions occasionally identify the “what,” but only Applause goes beyond the numbers to provide the “why.”

With Applause, real customers navigate digital and physical customer journeys, indicating likes, dislikes, and areas for improvement. Doing so is the only way for brands to gain a holistic view of their end-to-end customer experience (CX).

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Benefits of Applause Omnichannel Testing

Whether you’re launching a new omnichannel experience or looking to improve an existing one, Applause uniquely identifies both the digital and operational friction points that ultimately lead to customer drop-off and brand abandonment.

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Online to In-Store

Ensure every touchpoint in the customer journey is working as expected. Think: app experiences, backend integrations and operational store readiness.

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Comprehensive Feedback

Get the information all stakeholders need to enact improvements: application bugs, usability feedback, and employee evaluations.

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Expert Guidance

We’ll provide user experience experts to help craft insightful journeys and analyze your results. You’re never on your own.

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Real Customers

Get feedback from existing customers or new target demographics.

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Test Your Apps Where Your Customers Use Them

At any time, on any experience.

Leveraging our global community, Applause sends real people along the complete customer journey, thus helping product, development, marketing, and store operations make more informed decisions.

Whether it's a launch in California, or expansion to China, we help you test globally, and always at scale. Our testers live in your physical locations, allowing us to quickly coordinate testers onsite. Participants are hand selected to match your customers and can test in any context at any time, providing you with the most accurate representation of what your customers experience.

Testers submit multidimensional feedback that includes videos/images of in-app and in-store issues and respond to qualitative surveys about ease-of-use and employee interactions. Applause will compile all results into a comprehensive report with raw results, findings, and recommendations.

Case Study

Learn how Shake Shack successfully launched its first mobile order-ahead experience by assessing and stress testing its app and in-store operations with Applause.

Is Your Omnichannel Strategy Being Executed to its Full Potential?

Let’s discuss how we can help you ensure every customer’s experience is amazing across every channel. Simply fill out the form below, and join thousands of Applause customers who’ve been able to:

  • Improve Customer Loyalty: Providing a more cohesive and personalized experience.
  • Increase Conversions: Identifying digital or physical friction points.
  • Reduce Risk and Launch Faster: Mobilizing testers to stores before launching or expanding omnichannel services.

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