What You’ll Find at DigitalXChange ‘17
Company Announcements

What You’ll Find at DigitalXChange ‘17

Charlie Ungashick • September 18, 2017

DigitalXChange ’17 is only five weeks away. Some of the world’s leading brands leverage Applause to deliver seamless digital experiences to their customers, and they will bring their impressive industry knowledge to Applause’s first annual user conference.

Companies like Google, Uber, CNN, Vista Consulting Group, Dignity Health, PopSugar, Symphony Commerce, the National Football League, Heal, FOX Networks, Ford Motor Company, Move, Inc. (realtor.com) and Dow Jones will be speaking at the event. They’ll all be on-site networking and discussing the biggest topics in testing, digital experience and next gen technologies like AI, automation and augmented reality.

Register now to reserve your spot and learn more about how top brands are delivering unique digital experiences.

There’s plenty to learn at DigitalXChange ’17. No matter what your role, Applause’s first annual user conference has something for you. The agenda features Tech Talk presentations, panel discussions, and customer showcase sessions – all designed to correlate to your top priorities and initiatives. Here’s just a taste of what you’ll find at DigitalXChange ’17.

Digital Transformation in the Enterprise

Customer experiences are now digital experiences. New devices, platforms, and technologies all bring opportunities and challenges for companies. Leading brands like Google, Uber, and CNN are connecting with customers across all modes of digital experiences, and interacting with their audiences at larger scales than ever before.

How did these brands become leaders in digital innovation?

Forrester’s Julie Ask will lead a discussion with Google’s Asim Husain, CNN’s John Hashimoto, and Uber’s Akash Garg on how their brands transformed into digital powerhouses.

Increasing Development Velocity in Today’s Agile World

No matter where your company sits on the waterfall, continuous deployment and market expectations demand you release faster and faster. Maintaining an optimal balance between speed, quality, and risk is a constant challenge for nearly every team. Many methodologies and tools aim to address this challenge, but what are the most successful teams doing?

In this session, leaders from PopSugar, Symphony Commerce, and Vista Consulting Group will discuss how they preserve a focus on quality while simultaneously challenging the limits of velocity. They’ll also share their thoughts on how Agile methodologies and testing will need to evolve as technology continues to advance at a rapid pace.

Unpredictable Testing: Getting out of the Lab and into the Real World

Labs can only do so much for testing. A QA team may think they’ve thought of every possible scenario, accounted for every location, language, and device configuration, but when they launch a product they often discover the real world is unpredictable. Testers in a static in-lab location simply can’t account for every situation.

Speakers from Ford, Move, Inc. (realtor.com), and FOX will share how they overcame the challenges real-world scenarios bring. These brands will discuss what unpredictable testing really means, how to differentiate what to test in-lab vs. in the real world, and how they have adjusted to changes in technology to keep their digital experiences seamless and their customers happy.

To hear about all of these topics and more, register for the event today.

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