Yasmin Diekmann

Retail & ecommerce expert

Yasmin is a Business Development Manager at intive, who co-creates software solutions to help their clients accelerate their own digital transformation. At intive she supports clients within the consumer services vertical. She has great experience in digital transformation in the field of retail. Yasmin studied Global Management and acquired a broad range of skills in business, economics, and intercultural management. For the past 3 years she’s been working within the tech industry and advocates digital transformation in business and society. Yasmin has unique insights into how digital transformation is changing culture and customer experience.


Digital Trends

Why Retail Brands are Not Just Products Anymore, but Living Experiences

Retailers are competing with the best experience a customer has ever had. This is why everyone is talking about the customer experience and its relevance.

Sign up for the blog newsletter