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Paul Hoffman

Senior Content Manager

Paul is a communications professional with years of experience in roles ranging from internal/external brand communications, business partner communications, comarketing with large telcos, content marketing and sales enablement. He’s worked for hardware, software, systems integration and consulting firms.

Prior to his current role at Applause, Paul worked as director, marketing content and communications for Symphony RetailAI, a software provider of solutions for global retailers, largely in grocery. The biggest chunk of his career was spent at IBM in various roles including sales enablement manager for Rational Software for Asia Pacific and Japan, and content strategist for the Always-On Newsroom, part of IBM Watson Commerce.

A highlight of his career was being selected to the IBM Service Corps where local community members and IBMers collaborate on economic and social challenges that face communities around the world. Paul served on a 12-person, international team in Indore, India. They worked to improve family health issues in local slums.

When not contributing to his hand arthritis at the keyboard, Paul enjoys cycling, climbing/hiking and spending time with his family.

For more work background, visit his LinkedIn page.

See What Paul Hoffman Has Written

Global Accessibility Awareness Day and Digital Quality Insights

Global Accessibility Awareness Day and Digital Quality Insights

Get the latest insight around accessibility and inclusive design from our annual survey of professionals working in digital quality and software development. Learn the steps your organization can take to move forward with accessibility and inclusive design.
Are You Ready for the June European Accessibility Act Launch?

Are You Ready for the June European Accessibility Act Launch?

Get into the details of the European Accessibility Act
Voicing the Way to Success

Voicing the Way to Success

Analytics Manager Nicole Miller talks about her work and how she’s making assistive technology better.
Autism and ADHD: A Tester’s Perspective on the Digital World

Autism and ADHD: A Tester’s Perspective on the Digital World

Learn about the digital challenges for a software tester with autism and ADHD.
Increase Your Understanding of Persons With Disabilities

Increase Your Understanding of Persons With Disabilities

A blind professional talks about social views, terminology, access technologies and more in honor of International Day of Persons With Disabilities.
Key Finance and Fintech Digital Trends for 2024

Key Finance and Fintech Digital Trends for 2024

Read about the latest finance and fintech trends and the challenges facing these organizations as they innovate for maximum customer engagement and safeguard customer data.
Travel and Hospitality Digital Quality Trends in 2024

Travel and Hospitality Digital Quality Trends in 2024

Learn about recent digital quality trends in the travel and hospitality field from client team in the field. In addition, they impart insights on how many issues can be resolved, along with best practices.
Digital Quality Retail Trends in 2024

Digital Quality Retail Trends in 2024

Without insights, actions are often misguided at best, or wrong. Learn about the latest issues and trends impacting retailers.
Insights From a Senior User Experience Researcher

Insights From a Senior User Experience Researcher

Meet one of our global community members as she talks about her experience with real users
Optimize Digital Experience With UX Research

Optimize Digital Experience With UX Research

Learn the methodologies, strategies and real-world applications of UX research and how these approaches can be integrated throughout the product development lifecycle to create user-centered products and experiences.
Empower Everyone: How the Microsoft Power Apps Team Continuously Improves Software Accessibility

Empower Everyone: How the Microsoft Power Apps Team Continuously Improves Software Accessibility

Gain insights on accessibility and usability from three Microsoft usability experts. Learn from their experiences and strategies for advancing software accessibility and how involving persons with disabilities early in your SDLC is key.
User Experience Testing: Questions Answered

User Experience Testing: Questions Answered

It takes a lot to get user experience testing right. Understand the nuances and must-dos before you start.
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