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Bob Farrell

Vice President of Solution Delivery and CX Practices

Bob Farrell, Vice President of Solution Delivery and CX Practices for Applause, is a technology executive with more than 20 years of experience establishing programs that help his customers deliver high quality digital experiences to their customers. Bob has helped hundreds of digital innovators build and implement market-leading digital quality programs, and views product quality as a competitive differentiator. He spearheads groundbreaking innovation as leader of the digital accessibility conformance, UX research, and inclusive design practices, and manages customer success within the high tech and financial services practices with Applause.

Prior to his work with Applause, Bob specialized in digital product management, launching products globally for the financial, digital marketing, and museum industries.

Bob graduated with summa cum laude and Phi Beta Kappa honors from the State University of New York at Buffalo. He also holds a graduate certificate in object-oriented computing from Montclair State University. In his free time, Bob enjoys skiing, playing tennis and following international affairs.

See What Bob Farrell Has Written

Why Automated Accessibility Testing Tools Miss So Much

Why Automated Accessibility Testing Tools Miss So Much

How manual accessibility testing fills the gaps.
When Voice Assistants Miss the Mark: The Need for Inclusive Design in Voice Tech

When Voice Assistants Miss the Mark: The Need for Inclusive Design in Voice Tech

Learn the challenges of voice recognition accuracy, offers solutions to improve brand discoverability, and explores the future of voice search.
Advancing a Culture of Inclusivity and Equity through Inclusive Design

Advancing a Culture of Inclusivity and Equity through Inclusive Design

A look at one of the sessions from the recent Vista Equity Partners UX Design Summit
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