Peter Basile

VP of Marketing

My philosophy is data drives creativity. As a full-stack digital marketer with 12+ years’ experience in B2B/ B2C environments, I pride myself on differentiating and accelerating the growth of brands, at home and around the world. With proven experience defining and driving strategies that strengthen revenue and competitive market position worldwide, I have a track record for identifying growth opportunities and designing and executing impactful, integrated marketing programs that deliver results.

See What Peter Basile Has Written:

Why Digital Experience Should Be at the Heart of Healthcare

First, do no harm. Second, tell patients to download your app.

Applause Speaking at NRF 2019: Retail’s Big Show

Applause’s VP of Product to present.

Dow Jones and The Wall Street Journal are Finalists for European Software Testing Awards

The media companies are among two of the finalists for the EU Software Testing Awards recognized in partnership with Applause.

Applause Reveals Winners of 2018 Customer Excellence Awards

Microsoft, Michael Kors, Discover Financial, Shake Shack, News Corp, and Dignity Health recognized for digital quality excellence.

Lots to Unpack on Day One of DigitalXChange

DigitalXChange had a little something for everyone. With four keynotes, ten breakout sessions, and a great cocktail reception to cap things off, day one was a huge success.

What You Missed at Day Two of DigitalXChange ‘18

Day two of DigitalXChange featured a keynote from Affectiva's Rana el Kaliouby, along with presentations from, Applause, and a panel of voice experts.

Getting Ready for DigitalXChange ‘18

Find out the top things you need to know before heading to Boston for DigitalXChange '18.

Top Places to Visit During DigitalXChange

DigitalXChange – the premier digital quality conference – is coming to Boston, Massachusetts.