Applause to Speak at NRF and Alexa Conference

Executives to present new research about retail and voice trends

Boston, Massachusetts - January 10, 2019

Applause, the worldwide leader in digital quality and crowdsourced testing, today announced the company is presenting on the latest trends in retail and voice at two industry-leading events – the National Retail Federation’s (NRF) Big Show, January 13-15 at New York City’s Javits Center, and the Alexa Conference, January 15 and 16 in Chattanooga, Tennessee.

NRF 2019: Retail’s Big Show The world’s largest retail conference and expo is filled with a diverse, global audience and exhibitor base. NRF offers companies a chance to forge new partnerships, try out best-in-class experiences, and learn from some of the biggest players transforming retail today. Applause will be exhibiting in Booth #4260.

5 Secrets to Omnichannel and Retail Success

Sunday, January 13, 11:45 a.m. to 12:15 p.m.
Stage 3, Expo Hall, Level 1

Seven of the top 10 US retailers have turned to Applause to help increase their customer loyalty and conversion rates – both in-store and online. During her talk at NRF, Applause’s Vice President of Product, Kristin Simonini, will leverage Applause primary research to show how retailers performed during the 2018 holiday shopping season. From website functionality to omnichannel journeys, she’ll describe where retailers can improve their experiences, concluding with the top five lessons that all retailers need to succeed.

Alexa Conference – As part of the 2019 Alexa Conference at the Chattanooga Convention Center, attendees will see Alexa best practices, learn about new companies doing exciting and groundbreaking work, meet potential new partners in the voice technology realm, and gain immense value for themselves and their organizations. Applause will be exhibiting in Booth #207.

The Keys to Solving the Top Problems of Voice Testing

Tuesday, January 15, 10:45 a.m. to 11:30 a.m.

The Alexa + Consumer Marketing Track, Session #114

Applause has leveraged hundreds of testers across many countries and dialects to conduct voice testing for dozens of leading brands – from car manufacturers to global news networks. In his presentation at the Alexa Conference, Applause Voice Evangelist, Emerson Sklar, will leverage Applause primary research to examine why so many brands have struggled to release high-quality voice skills. He’ll also discuss the best practices for overcoming the top voice testing challenges and explain how to ensure the best customer experience possible, regardless of location, language, dialect, or device.

For more information, please check out the Applause blogs on NRF and Alexa.

About Applause

Applause is a world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause delivers authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages the uTest community of more than one million independent digital testers worldwide. Unlike traditional testing methods (including lab-based and offshoring), Applause responds with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Digital-first brands rely on Applause as a best practice to deliver the digital experiences their customers love.

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