Applause is a new type of app analytics tool. It monitors and measures mobile app quality and user satisfaction. By analyzing more than 50 million reviews and ratings across 1.2 million iOS, Android, and Windows Phone apps, Applause enables companies to make informed decisions so they can win more users, earn greater loyalty and beat the competition.
Applause provides an intuitive 0-100 Applause Score, which synthesizes app quality, user satisfaction and the overall amount of applause that users give an app. This enables brands to measure and improve their app experience compared with competitors' apps. It also grades each app across ten Applause Attributes, which enables companies to measure how their app stacks up from version to version, and against the competition.
By going far beyond simple download counts or star-ratings, Applause fills a huge blind spot for companies in more accurately measuring their mobile app efforts. Until now, companies simply knew how many stars an app had in the respective app stores. Now, with Applause, companies can quickly and easily see results of deep data analysis and make informed decisions about where to best direct resources so apps perform as intended and provide the best customer experience possible.
Companies can utilize Applause to look shallow and wide - to compare how their app is performing among all apps in their category (social media, gaming, retail, etc) - or long and deep - to see see how a particular app is performing across a series of deep, data-driven attributes over time and versions.
Applause is the latest product from uTest Labs, the forward-looking research arm of uTest. Applause is now available free of charge, and has been spun out of uTest as an independent brand.