Finance & Investing
Your digital experience is vital to your financial, insurance, payments or banking brand. From web to mobile to on-the-go, everything has to work flawlessly, securely, and in real-time to outperform your competitors and keep your customers’ loyalty. With Applause, you can make sure that your websites, apps and systems can handle any transaction, on any device, anywhere your users go.
Finance & Investing Challenges
When handling sensitive financial information, it’s critical to focus on these key factors:
- Security, security, security. You are transferring sensitive personal data; there is zero room for error.
- Reliable push notifications are important with finances and investments. Seconds are precious.
- Focus on PII security, especially when your website or app is multitasking or when other applications (which may not be up-to-date) are running on the device.
- If your finance app has geolocation features, does it work in the wild from a variety of locations?
- With apps that involve in-app calculations, pay special attention to functionality and localization.
- Verify that connections work outside of staging environments.
- Match the level of usability to your intended audience.
- Understand that your website or app’s quality has an effect on users’ opinions of its trustworthiness.
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How Applause Helps
Applause has security experts with decades of experience testing apps for common vulnerabilities, new attacks and potential data leaks. Our experts can look at your website, app, or application before you launch - before security issues can hurt your customers and your reputation - or after minor updates; whenever you have a need.
Your websites and apps need to work well on a range of devices under a variety of circumstances. But testing on every device, OS, browser and version is impossible in-house. Applause puts more than one million combinations at your fingertips to ensure all your users have a consistent, delightful experience.
Live Environment Testing
Applause enables you to test your application using live connections, real credit cards, actual monetary transactions and personal information. This will help you verify that your experience will work as you intended in the real world, not just in staging and testing environments.
Metrics That Matter
Monitor metrics and data from your real users to see if your app is delighting them in every way or if a feature, quality or attribute is leaving them disappointed. Mobile Sentiment Analysis crawls ratings and reviews from the top app stores to give you the metrics that matter - usable feedback from your real users.
What It Costs
In-the-wild digital testing is more affordable than you may think. Find out how Applause fits into your budget with our interactive pricing tools.