Ready, Test, Go. // Episode 4

What Elevators Can Tell Us About CX

A product-centric approach to development can leave blind spots in the user experience. All the functionality might work, and all the testing might be thorough, but it can still fail if customers simply aren’t interested in the product.

Automation expert and author Adonis Celestine recommends organizations flip it around — put the customer journey first, and craft high-quality products that directly address their wants and needs. Learn more about how leading brands accomplish this objective, and how this approach will evolve in the future.

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Ready, Test, Go!

About the Podcast

On the Ready, Test, Go. podcast, brought to you by Applause, host David Carty and his expert guests will dive into all aspects of developing and testing quality digital experiences. Whether technical in nature or geared toward a particular industry, each episode explores the steps to launch five-star digital experiences.