Sandra Matz how AI is becoming increasingly adept at influencing and even manipulating human thinking, and how brands must grapple with the ethics of modern data management.
Ready, Test, Go. brought to you by Applause // Episode 27
The Ethics of Data-Driven Influence
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About This Episode
Special Guest
Sandra Matz
Sandra Matz is an associate professor at Columbia Business School. Her research around computational methods and large datasets explores how psychological characteristics influence real-life outcomes.