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Which Agile Are You?

Digital experience and quality are now the competitive differentiators brands rely upon. Our blog is your online resource for all things digital quality – with thought leadership on topics like crowdtesting, test automation, usability, and so much more.

Woman in background holding phone flat and giving it a voice command.

How Multimodal Can Jumpstart Voice in Retail

Seeing is believing in the world of vTail.

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There are various approaches on how to collect user feedback and get a a holistic perspective on your users' preferences.

How to Include User Feedback in Your Roadmap

Receiving user feedback for digital products can be very painful for companies, especially for the teams doing the devel...

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Team of six in Scrum meeting reviewing plans on a chalkboard.

It’s All or Nothing on Agile

Without a real commitment to Agile, you will never mature.

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Kiril works as a community manager for Applause in Berlin

Building the Largest Community of Software Testers: Q&A with Kiril Yunakov

Kiril Yunakov works as a Community Manager in our Applause Berlin office. Since joining in 2017, Kiril has led many exci...

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efficient omnichannel marketing strategies attract potential customers in a shopping mall

4 Omnichannel Marketing Strategies You Can Learn From

Discover our selection of 4 retail brands being particularly innovative in offering an optimal omnichannel marketing exp...

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Woman is using her iPhone with native mobile applications on which bug fixes were integrated after they were released

How to Decide on Mobile Bug Fixes

Let’s take a look on how to integrate bug fixes into a native mobile application after the app was released.

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Black man speaking to voice assistant on phone.

Voice Will Fuel the Future of Retail

It’s not a matter of if voice will impact the retail landscape, but when. Plan accordingly.

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A woman faces a whiteboard filled with notes and plans.

How to Execute on Your Omnichannel Retail Playbook

Get your ship together, retailers, and take the pain out of shipping and returns.

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Man sitting on wheelchair near street with a motorbike in the background.

It's Time to Take Accessibility Seriously

Failing to meet accessibility standards has far-reaching consequences.

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Black and white image of three people's hands using different computers.

Make Accessibility Mean More

It's never too late to start making a difference.

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A woman buys something online with a credit card.

Why Retailers Are Struggling to Get Omnichannel Right

Only 33% of retailers have clear visibility into their full customer experience, according to Forrester.

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A neon sign with the word "Change" lit up in red.

Breaking from QA’s Status Quo

An increasingly complex digital landscape demands new testing solutions.

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An photo of the Stevie Award trophies.

Applause Honored With Three Stevie Awards

Applause’s product innovation and market momentum lauded by judges.

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Man wearing black and white striped shirt reviewing project plans on papers pinned to the wall.

Innovation Without Compromise

Finding software quality in the fast lane of innovation.

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Luxury brands opening up to Millennial consumers and to the Chinese market are setting new standards for customer experience.

Digital Transformation for Luxury Brands: 5 Key Statistics to Remember

The global luxury sector is undergoing a revolution. What are its key aspects and how can British brands and other luxur...

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