App Retention: 25% of Apps are Only Used Once

Name: Applause App Quality, Inc
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Digital experience and quality are now the competitive differentiators brands rely upon. Our blog is your online resource for all things digital quality – with thought leadership on topics like crowdtesting, test automation, usability, and so much more.

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How Voice Can Elevate Your Omnichannel Experience

Voice presents yet another engagement opportunity along the customer journey. See how you can make it count.

What Voice Search Means to the Future of Retail

SEO still reigns supreme, but voice adds a complex new wrinkle to the search landscape.

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CX as a Starting Point for Retailers & Their Digital Transformation

Why Customer Experience helps you as a Retailer to get started with your Digital Transformation

Michelle Mullenax and Emerson Sklar discuss the American Red Cross's current and future state of voice.

Voice Stakes Claim as First-Class Citizen

While voice is still a developing medium, it has cemented its place in the future of digital.

Rick Osmer and Jerry Anderson discuss the omnichannel experience on stage in front of large crowd.

The Future of Sports Depends on Omnichannel

Quality will determine the success of your omnichannel experience, so plan for it early.

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Don't Let PSD2 Sneak Up On You

New payments legislation is coming to the EU, so make sure you're prepared for it.

Man placing Post-It notes on Scrum board.

Which Agile Are You?

There is a right and wrong way to practice Agile. Leave the shortcuts at the door.

Woman in background holding phone flat and giving it a voice command.

How Multimodal Can Jumpstart Voice in Retail

Seeing is believing in the world of vTail.

There are various approaches on how to collect user feedback and get a a holistic perspective on your users' preferences.

How to Include User Feedback in Your Roadmap

Receiving user feedback for digital products can be very painful for companies, especially for the teams doing the devel...

Team of six in Scrum meeting reviewing plans on a chalkboard.

It’s All or Nothing on Agile

Without a real commitment to Agile, you will never mature.

Kiril works as a community manager for Applause in Berlin

Building the Largest Community of Software Testers: Q&A with Kiril Yunakov

Kiril Yunakov works as a Community Manager in our Applause Berlin office. Since joining in 2017, Kiril has led many exci...

efficient omnichannel marketing strategies attract potential customers in a shopping mall

4 Omnichannel Marketing Strategies You Can Learn From

Discover our selection of 4 retail brands being particularly innovative in offering an optimal omnichannel marketing exp...

Woman is using her iPhone with native mobile applications on which bug fixes were integrated after they were released

How to Decide on Mobile Bug Fixes

Let’s take a look on how to integrate bug fixes into a native mobile application after the app was released.

Black man speaking to voice assistant on phone.

Voice Will Fuel the Future of Retail

It’s not a matter of if voice will impact the retail landscape, but when. Plan accordingly.

A woman faces a whiteboard filled with notes and plans.

How to Execute on Your Omnichannel Retail Playbook

Get your ship together, retailers, and take the pain out of shipping and returns.

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