Leading automobile makers like Ford are finding digital testing is crucial to succeed with connected cars.
Doctors are embracing voice assistants. How can digital brands take advantage?
The apps economy is a runaway juggernaut that refuses to bow to the idea of peak app.
Generation Z may be the newest members of the connected society, but brands should pay attention to their media consumption habits.
Total time in apps will exceed 3.5 trillion hours by 2021. And if that holds true, app engagement becomes even more vital.
Investment into an Internet of Things initiative is the easy bit. The hard part is to make sure that that the money is well spent.
Retailers and ecommerce should look carefully at the benefits and pitfalls of building both native apps and mobile websites.