Digital Trends | Applause

Digital Trends

Digital Trends

Connected Cars Aim to Turn Commuting Hours into Digital Consumption Hours

Leading automobile makers like Ford are finding digital testing is crucial to succeed with connected cars.

Digital Trends

Doctors are saying “Hey Siri” and Digital Brands Should Take Note

Doctors are embracing voice assistants. How can digital brands take advantage?

Digital Trends

Why The Concept Of Peak App Is Just An Urban Legend

The apps economy is a runaway juggernaut that refuses to bow to the idea of peak app.

Digital Trends

Defining The Four Phases Of Digital Experience

What if you knew exactly what your customers wanted, exactly when they wanted it?

Digital Trends

How Generation Z Will Shape Our Media Consumption Habits

Generation Z may be the newest members of the connected society, but brands should pay attention to their media consumption habits.

Digital Trends

65% Of People Will Install At Least One New App Per Month

Total time in apps will exceed 3.5 trillion hours by 2021. And if that holds true, app engagement becomes even more vital.

Digital Trends

Only 26% Of Companies Consider Recent Internet Of Things Projects Successful

Investment into an Internet of Things initiative is the easy bit. The hard part is to make sure that that the money is well spent.

Digital Trends

The Pros And Cons Of Native Apps And The Mobile Web For Ecommerce

Retailers and ecommerce should look carefully at the benefits and pitfalls of building both native apps and mobile websites.