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Yasmin Diekmann

Yasmin Diekmann
Retail & CX expert
Yasmin is Account Manager at Oracle. At oracle she supports retail clients with bringing their customer experience to the next level. She has great experience in digital transformation in the field of retail. Yasmin studied Global Management and acquired a broad range of skills in business, economics, and intercultural management. For the past 3 years she’s been working within the tech industry and advocates digital transformation in business and society. Yasmin has unique insights into how digital transformation is changing culture and customer experience.
See What Yasmin Diekmann Has Written:

CX as a Starting Point for Retailers & Their Digital Transformation
Why Customer Experience helps you as a Retailer to get started with your Digital Transformation

Customer Experience is Evolving for Retail Luxury
It is no secret that shoppers expect luxury brands to provide a higher level of quality and experience compared to other retailers. So far, luxury brands have been characterized by an aura of…

Why a New Shopping Experience is Needed for European Retail
Is the brick and mortar retail trade in Europe inevitably doomed to failure?

Is European Retail Ready to Adopt Modern Technologies?
European Retail companies tend to be hesitant when investing in technological innovation, making it all the more challenging to determine whether there is concrete demand for it.
