Paul Hoffman - Senior Content Manager

Paul Hoffman

Senior Content Manager

Paul is a seasoned communications professional with years of experience in roles ranging from internal/external brand communications, business partner communications, comarketing with large telcos, content marketing and sales enablement. He's worked for hardware, software, systems integration and consulting firms.

Prior to his current role at Applause, Paul worked as Director, Marketing Content and Communications for Symphony RetailAI, a software provider of solutions for global retailers, largely in grocery. The biggest chunk of his career was spent at IBM in various roles including sales enablement manager for Rational Software for Japan, and content strategist for the Always-On Newsroom, part of IBM Watson Commerce.

Two of his favorite professional experiences were: 1) working on TED Talks for IBM Commerce. His team created a day-long TED@IBM event where 14 provocative speakers challenged the adage that necessity is the mother of invention; 2) being selected to the IBM Service Corps where local community members and IBMers collaborate on economic and social challenges that face communities around the world. Paul served as part of a 12-person team in Indore, India. They worked on improving women's health issues in local slums.

When he's not contributing to his hand arthritis at the keyboard, Paul enjoys road cycling, motorcycling, rock/ice climbing, hiking and spending time with his family.

For more work background, visit his LinkedIn page.

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