Paul Hoffman

Senior Content Manager

Paul is a communications professional with years of experience in roles ranging from internal/external brand communications, business partner communications, comarketing with large telcos, content marketing and sales enablement. He's worked for hardware, software, systems integration and consulting firms.

Prior to his current role at Applause, Paul worked as director, marketing content and communications for Symphony RetailAI, a software provider of solutions for global retailers, largely in grocery. The biggest chunk of his career was spent at IBM in various roles including sales enablement manager for Rational Software for Asia Pacific and Japan, and content strategist for the Always-On Newsroom, part of IBM Watson Commerce.

A highlight of his career was being selected to the IBM Service Corps where local community members and IBMers collaborate on economic and social challenges that face communities around the world. Paul served on a 12-person, international team in Indore, India. They worked to improve women's health issues in local slums.

When not contributing to his hand arthritis at the keyboard, Paul enjoys cycling, climbing/hiking and spending time with his family.

For more work background, visit his LinkedIn page.

See What Paul Hoffman Has Written:

Why Retail Digital Quality Matters More Than Ever

Against a challenging economic backdrop, our 2023 State of Digital Quality in Retail report highlights global retail testing data trends and how retailers can successfully address their quality issues

Why Creativity and Collaboration Matter in Software Testing

When choosing a software testing partner, don’t leave creativity and unique testing experience off your requirements checklist

If Everyone Has a Hand in Building It, They Will Come… and Stay

Disability offers development organizations the opportunity to do their best work, and then do it again and again

Geofencing: Definitions, Pros and Cons, Use Cases and More

Geofencing, when done right, has a lot to offer organizations and users alike

Building Sam’s Club's Inclusivity Program

When it comes to accessibility and inclusivity, progress — vs. perfection — is what counts

Build Empathy. Build Better Products. Build Customer Loyalty.

Learn how Webex focused on developing empathy in their inclusive design efforts as they began to improve their world-renowned platform

Creating an Accessibility Program Requires Awareness and Empathy

Learn how Skyscanner developed its accessibility program, and how you can as well

Great Travel and Hospitality Experiences Result From Extensive Testing With Real Users

Read our new report, State of Digital Quality for Travel and Hospitality 2022