Paul Hoffman

Senior Content Manager

Paul is a communications professional with years of experience in roles ranging from internal/external brand communications, business partner communications, comarketing with large telcos, content marketing and sales enablement. He's worked for hardware, software, systems integration and consulting firms.

Prior to his current role at Applause, Paul worked as director, marketing content and communications for Symphony RetailAI, a software provider of solutions for global retailers, largely in grocery. The biggest chunk of his career was spent at IBM in various roles including sales enablement manager for Rational Software for Asia Pacific and Japan, and content strategist for the Always-On Newsroom, part of IBM Watson Commerce.

A highlight of his career was being selected to the IBM Service Corps where local community members and IBMers collaborate on economic and social challenges that face communities around the world. Paul served on a 12-person, international team in Indore, India. They worked to improve family health issues in local slums.

When not contributing to his hand arthritis at the keyboard, Paul enjoys cycling, climbing/hiking and spending time with his family.

For more work background, visit his LinkedIn page.

See What Paul Hoffman Has Written:

Make Every Day World Usability Day

Take time today to consider how well your digital experiences serve different audiences

Get Ready for the European Accessibility Act

Read the highlights from our recent webinar on how to prepare for the new law

Accessibility Testing: Everything You Need To Know

There's a lot to consider when working to make your digital properties accessible and inclusive

Achieve Digital Quality in Travel & Hospitality

Key digital quality issues, insights and recommendations in the travel and hospitality sector

Why Retail Digital Quality Matters More Than Ever

Against a challenging economic backdrop, our 2023 State of Digital Quality in Retail report highlights global retail testing data trends and how retailers can successfully address their quality issues

Why Retail Digital Quality Matters More Than Ever

Against a challenging economic backdrop, our 2023 State of Digital Quality in Retail report highlights global retail testing data trends and how retailers can successfully address their quality issues

Why Creativity and Collaboration Matter in Software Testing

When choosing a software testing partner, don’t leave creativity and unique testing experience off your requirements checklist

If Everyone Has a Hand in Building It, They Will Come… and Stay

Disability offers development organizations the opportunity to do their best work, and then do it again and again