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Jennifer Waltner

Director, Global Content Marketing

Jenn is the Director, Global Content Marketing for Applause. She leads a team responsible for a variety of content including blog posts, case studies, ebooks, webinars, white papers, and more.

Before joining Applause in late 2020, Jenn spent 10 years in content marketing and demand generation roles for global software companies Aspen Technology and Skillsoft, multi-channel marketing services firm Harte Hanks and marketing training provider MarketingProfs. She started her marketing career at Rivier College (now University) planning fundraising campaigns.

Jenn holds a bachelor’s in English and communications from Notre Dame College and a master’s in writing and literature from Rivier. She enjoys reading, cooking, knitting and genealogy. She lives in Nashua, NH with her husband and two black cats.

See What Jennifer Waltner Has Written

The 2025 Holiday Shopping Survey

The 2025 Holiday Shopping Survey

See how consumer expectations around holiday shopping experiences are evolving and how organizations are adapting to meet them.
Building Agentic AI That Works: Real-World Lessons

Building Agentic AI That Works: Real-World Lessons

Learn how to plan, evaluate and test agentic workflows to minimize potential risks.
Great Customer Experiences Start With UX Research

Great Customer Experiences Start With UX Research

In honor of CX Day, we asked members of our UX team to share their insights on what goes into a great customer experience.
Highlights From The 2025 State of Digital Quality Benchmark Survey

Highlights From The 2025 State of Digital Quality Benchmark Survey

See highlights from the 2025 State of Digital Quality in Functional Testing report.
3 Reasons To Celebrate World Tester’s Day and Software Testing

3 Reasons To Celebrate World Tester’s Day and Software Testing

This annual event recognizes software testers and marks the anniversary of the discovery of the first (literal) computer bug.
Digital Accessibility: Common Issues and Challenges

Digital Accessibility: Common Issues and Challenges

Explore some common issues and challenges organizations encounter on the path to digital accessibility.
5 Reasons UX Research Should Be Part of the M&A Process

5 Reasons UX Research Should Be Part of the M&A Process

During mergers and acquisitions, don’t overlook the importance of assessing – and adapting – user experience and customer journeys.
Meet Some Of Our Women In Tech

Meet Some Of Our Women In Tech

As part of Women in Tech Month each May, Applause spotlights staff from around the organization. Meet some of the women who help support our customers in their testing efforts.
Do Your IVR And Chatbot Experiences Empower Your Customers?

Do Your IVR And Chatbot Experiences Empower Your Customers?

A recent webinar offers key points for organizations to consider as they evaluate the effectiveness of their customer-facing IVRs and chatbots.
A Snapshot of the State of Digital Quality in AI

A Snapshot of the State of Digital Quality in AI

Explore the results of our annual survey on trends in developing and testing AI applications, and how those applications are living up to consumer expectations.
How to Build a Strong UX Research Program

How to Build a Strong UX Research Program

Get the key building blocks of UX and customer journey research in this blog, which highlights a recent webinar.
Celebrating World Engineering Day 2025

Celebrating World Engineering Day 2025

Celebrate World Engineering Day 2025 by getting to know a few of the talented engineers from around Applause.
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