Are You Ready for the June European Accessibility Act Launch?
The June 28 enforcement date for the European Accessibility Act (EAA) is approaching fast. In a recent webinar hosted by Applause, a panel of accessibility experts broke down everything product owners, developers and testers need to know. This summary blog covers key points at a high level; the webinar contains much greater detail.
Bob Farrell, Vice President, Solution Delivery and Accessibility, Applause kicked off the webinar, Final Countdown to the EAA, with a quick overview of the agenda, which included:
- A rundown of the EAA and why it matters
- What product owners need to care about
- How current WCAG testing stacks up against EAA’s technical standard: EN 301 549
- Tips and lessons from real-world testing
Farrell introduced the other speakers on the webinar: William Reuschel, Inclusive Design Practice Lead, Applause; Antonio Ferreira, Founder, DEO Software and Accessibility Consulting; and Patrick Cullen, Senior Accessibility Consultant, Applause.
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Why the European Accessibility Act matters
The EAA is a major shift in how accessibility is being enforced across the EU. Bob Farrell walked through the purpose of the EAA, who it applies to and what enforcement will look like.
EAA is:
- A European directive harmonizing accessibility standards for products and services across EU member states.
- Enforcement kicks in June 28, 2025 — meaning real consequences start then.
- Countries must implement national laws and designate surveillance authorities.
EU national authorities have been establishing themselves for the last couple years and will be ready to go into effect starting June 28. Organizations need to be aware of what that means to them in the various countries. New penalties are defined on the national level as part of that transposition process. The potential penalties may be substantial: five percent of revenue of your product, removal of the product from the market overall, risk of consumer litigation, fines up to 100,000 euros, and even up to 18 months in prison. However, the real intent is not to levy penalties, but rather to establish accessible products in the EU market.
Who’s affected?
You don’t need to be based in the EU to be impacted. Your products are likely in scope if you:
- Market to EU users
- Offer EU shipping, payment methods, or support
- Have legal documents that reference EU policies
Exemptions exist, but they’re largely limited to: sector, fundamental alteration – where making the product or service accessible would drastically alter its essential nature or core functionality, company size, company revenue (under 2 million Euros annually), undue burden.
EAA Core Requirements:
Technical standard – Websites and mobile apps must meet a technical standard (EN 301 549) for digital accessibility.
Accessibility statements – Websites and mobile apps must provide an accessibility statement that describes the level of accessibility against a relevant technical standard.
Market surveillance – EU member states must designate at least one specialized body as a market surveillance authority with power to assess digital compliance of websites and mobile apps and take corrective measures.
Complaints mechanism – EU member states must provide a mechanism for users to register complaints.
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William Reuschel started his section by providing an understanding of how the EAA actually gets transposed into national laws in EU member states. The European Accessibility Act is what everyone is going to call this new European law. It’s actually a directive, and there are local laws that are actually implementing the EAA. For example, in Germany you might have the BFSG, and in France and Italy there are different decree numbers that specify exactly how that individual country has implemented the EAA.
There might be some differences in the specific requirements between each of the different countries, but the European Commission has recommended two technical standards. The first one is EN 301 549, which is the accessibility requirements for Information and Communication Technology (ICT) products and services. And then the other one is the design for all standards, EN 17161.
Reuschel covered how product owners — especially those already testing against WCAG — should think about adapting their current accessibility efforts to meet the EAA. WCAG compliance is great, but it’s not the whole story. WCAG is incorporated into EN 301 549, so most of your accessibility work will carry over. However, EN 301 549 contains WCAG requirements plus some more. There is also the optional process-oriented standard too, EN 17161. It focuses on organizational commitment, not product features. It encourages involving real users with disabilities in your accessibility efforts and recommends embedding accessibility into design and development processes.
The key takeaway? If you’ve done the work already, you’re not starting from zero, but product owners need to move from “doing accessibility” to operationalizing accessibility across teams.
How WCAG testing stacks up to EN 301 549
Chapter-by-chapter breakdown of EN 301 549
Chapters 1–4: General & Informative. These early chapters cover the scope of the standard, definitions and overarching functional performance criteria. They provide the “why” behind the requirements. Think of them as the standard’s mission statement — the product should work for people with various disabilities (low vision, no hearing, no manual dexterity, etc.).
Chapter 5: Generic Requirements. Mostly focuses on hardware or software with closed functionality — meaning no ability to modify or interact with assistive technology. It also includes items like biometric systems (e.g., fingerprint scanners), ensuring these can be used by people with disabilities.
Chapter 6: Two-Way Voice Communication. This applies to platforms that offer real-time speech interaction — like voice calls or chat via VoIP. The goal here is to ensure speech can be clearly transmitted and understood, especially for users relying on speech-based tech or relay services.
Chapter 7: Support for Captions and Audio Descriptions. This is about the media players, not the media itself. If your product hosts video or audio content, the player must support key accessibility features like captions and audio descriptions, including the ability to turn them on/off easily.
Chapter 8: Hardware Requirements. For companies building physical devices, this chapter provides consistent, testable standards to ensure that buttons, screens, connectors, and interactions are accessible. It’s relevant for embedded systems, kiosks, ATMs, and similar products.
Chapter 9: Web Content. This is WCAG in disguise. It’s a direct implementation of WCAG 2.1, applied to websites. If you’re already testing your websites for WCAG compliance, this chapter should feel very familiar — and most of your current processes apply here.
Chapter 10: Non-Web Documents. Now, documents like PDFs, Word files, and email content are explicitly in scope. This codifies what’s been a strong recommendation for years: any document delivered to a user must meet accessibility standards, not just your website.
Chapter 11: Software (Desktop & Mobile Apps). Here, WCAG is re-applied to native apps and non-web software, including mobile apps and desktop tools. A few additional checkpoints exist to accommodate functionality that’s unique to apps (like gestures or platform-specific UI).
Chapter 12: Documentation and Support. This chapter says that any help materials, product guides, and support services (email, chat, contact centers) must be accessible. Plus, support staff must understand the product’s accessibility features and be able to help users with disabilities effectively.
Chapter 13: Emergency Services. If your product connects users to emergency services — like 911 equivalents — this chapter applies. It includes requirements around communication modes, fallback systems, and making sure those services are accessible in urgent, real-time scenarios.
Reuschel wrapped up by stating that if your team is already doing the right things with WCAG, you’re approximately at 90% of EN 301 549. Now is the time to expand your scope and plug the remaining gaps — especially in documentation, support and non-web content.
Tech checking: Key things testers need to know
Antonio Ferreira and Patrick Cullen outlined what’s new and unique about testing for EAA compliance, particularly under EN 301 549. Some of this testing goes beyond traditional WCAG audits and into areas like audio quality and support team knowledge. The experts illustrated examples within four testing areas..
Audio bandwidth for speech
- Ensures users get clear audio during voice or video calls
- Requires testing audio quality across the full frequency spectrum
User preferences respect
- Apps must respond to user’s system/browser settings (e.g., font size)
- Just zooming isn’t enough — apps must honor user-defined sizes
- Standards vary by country
- Firefox is often the benchmark browser in EU tests
Accessible authoring tools
If users can create content (e.g., reviews, posts), tools must:
- Be accessible themselves
- Guide users toward accessibility (tooltips, wizards, etc.)
- Create accessible output
Accessible support and help content
- Support teams need to know about their product’s accessibility features
- Have testers contact support directly to ask about accessibility and check if answers align with published documentation.
Ferreira and Cullen emphasized these aren’t just technical tweaks — they reflect a broader push for end-to-end inclusion, from product to support.
Final takeaways
If you’ve been investing in accessibility, then the EAA is a natural next step.
Organizations should:
- Do a gap analysis between your current WCAG approach and EN 301 549
- Train beyond development teams — include designers, support, legal and procurement
- Tighten up your testing protocols for documents, mobile apps and new criteria
- Prep your support teams with accessibility knowledge
- Partner with accessibility experts if internal bandwidth is limited
The EAA isn’t just a legal obligation — it’s a signal that digital accessibility is critical to global business, and underscores the importance of all organizations to focus on inclusivity, which has far-reaching benefits toward brand building and customer loyalty. Get ahead of it, and you’ll not only reduce risk, you’ll build better products for everyone.
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