Applause Launches AI Training and Testing Solution
New solution helps brands build, train, test and deliver AI solutions that delight customers, drive measurable value and establish industry leadership.
Today, we announced a new solution for the training and testing of AI. Leveraging our global community, this new end-to-end solution delivers the widest possible range of training inputs, and then tests the results across every possible device, location and circumstance to identify issues and provide actionable user feedback in real time. This enables brands to design, deliver and maintain high-quality AI experiences for all their customers.
Training a machine to learn, think, act and respond like a human takes massive amounts of data inputs across countless potential scenarios. That data needs to come from a broad variety of people with different backgrounds, experiences, ways of thinking and behaving, and more, in order to capture the full spectrum of human behavior as accurately as possible. Trying to source data diverse enough to train algorithms accurately, at scale, and quickly enough to continually train and test, is a tremendous challenge.
Not only is there the internal challenges of sourcing and testing data, but there are outside pressures as well. Although AI-powered experiences are relatively new, customers have high expectations and are disappointed when AI fails to deliver on its promise to make life easier and more efficient. Whether a voice-enabled device doesn’t understand a request, a recommendation engine displays irrelevant suggestions or a chatbot responds with generic answers – sub-par AI experiences can frustrate and alienate users instead of delighting and engaging them.
Applause provides a different approach to AI, using the community to test AI-driven user experiences throughout the development process to validate that algorithms are producing accurate, human-like and truly useful results. The community can be deployed to source any data set required, whether it’s text, images, speech, handwriting, biometrics or anything else. This data comes from real people across numerous countries, ages, genders, races, cultures, political affiliations, ideologies, socioeconomic and education levels, and more. This diverse training data results in a more broadly representative and unbiased output than if the data were sourced from a smaller group.
The diversity of the community also ensures brands are getting feedback across a wide variety of people quickly and at scale, so brands can iterate on machine models and produce the results that users expect and demand.
The new AI training and testing solution operates across five unique types of AI engagements:
- Voice: Source utterances to train voice-enabled devices, and test those devices to ensure they understand and respond accurately.
- OCR (Optimized Character Recognition): Provide documents and corresponding text to train algorithms to recognize text, and compare printed docs and the recognized text for accuracy.
- Image Recognition: Deliver photos taken of predefined objects and locations, and ensure objects are being recognized and identified correctly.
- Biometrics: Source biometric inputs like faces and fingerprints, and test whether those inputs result in an experience that’s easy to use and actually works
- Chatbots: Give sample questions and varying intents for chatbots to answer, and interact with chatbots to ensure they understand and respond accurately in a human-like way.
Learn more about the solution on our new AI training and testing webpage.