Who we are
Since pioneering digital crowdtesting more than 10 years ago, Applause continues to partner with the world’s most recognizable brands, ensuring their software meets the needs and expectations of their customers.
The worldwide leader in crowdtesting.
Founded in 2007 by Doron Reuveni, Applause was born from a simple idea: to provide an easy way for software testers to make extra money testing apps. From there, what was originally known as uTest quickly became the go-to destination (uTest.com) for finding crowdsourced testing work.
Ultimately, Applause’s growth was fueled by the explosion of websites, mobile apps, and other digital experiences, as well as several acquisitions including Apphance (SDK foundation), and TestHub in Berlin, Germany, which would later become our European headquarters. And as our community expanded, so did the variety of software testing services our community provides. Now, given the size and diversity of the uTest community, Applause can deliver a broad range of services to clients, including exploratory testing, test case execution, test automation, security assessments, usability testing, accessibility testing, testing of voice and AI apps, and much more. Today, the Applause community delivers, on average, more than 2,600 vetted results to our clients each and every day. In terms of velocity and scale, no other approach to software quality can compare.
Thousands of customers rely on our community-driven testing services as a “best practice” in software quality.
Our Executive Team
Since the beginning, our executive team has reflected, and continues to reflect, Applause’s ongoing commitment to companies of all sizes and industries, all while maintaining a global perspective.
As CEO and Co-Founder, Doron has solidified Applause’s position as the crowdtesting market leader.
As President and CFO, Chris is responsible for Applause's financial and strategic management.
As Chief Revenue Officer, Tom drives the vision and execution of the global sales strategy.
As CMO, Lisa is responsible for Applause’s marketing strategy and is focused on driving awareness and demand for our offerings.
As CTO, Rob is responsible for all of our developmental efforts across a half-dozen locations throughout the world.
Luke leads the company’s sales strategy and execution efforts across a number of its customer-facing organizations.
At Applause, Kristin leads our product organization in setting our strategic roadmap.
As VP and General Manager of Applause in Israel, Mark is responsible for growing and managing our business in the region.
Jan leads as General Manager the European operations of Applause and is responsible for growing the business overseas.
Our Vision & Mission
At Applause, we envision a world in which digital experiences are woven into every interaction people have with brands—Applause solutions enable those experiences to delight users and deliver great commercial results for companies.
Our mission is to own the digital experience market and create opportunities for everyone to earn applause. For our employees, it's the chance to excel, grow and learn in a fun, challenging environment. For our customers, it's the ability to achieve superior business outcomes and user experiences. For our community, it's the opportunity to build broader reputation, variety, and earnings.