Who We Are

Applause is the world leader in testing and digital quality. We partner with the world’s greatest brands, to ensure that their digital assets and experiences are of the highest quality and work as intended.

Our Story

The Digital Experiences Customers Expect

We believe that all digital experiences should work the way customers expect. That’s why, since our founding, our mission has been to help brands like you deliver digital assets and experiences of the highest quality.

Founded in 2007 by Doron Reuveni, Applause started by providing functional testing for Web applications, coining the term and inventing the category of crowdtesting. With the explosion of the mobile economy, our services grew to cover mobile apps and user experience testing. To further help brands scale and meet the changing demands of their customers, Applause has evolved to provide a wide range of specialized testing solutions – including those for AI/ML, voice, payments and other aspects of customer experiences – as well as integrated functional testing that harmonizes the results of manual functional and automated testing. Today, we are the only partner that can provide brands like you with authentic, real-world feedback on your digital quality.

Our disruptive approach to testing and quality harnesses the power of the Applause platform and leverages a vetted Community of more than one million digital experts worldwide. Unlike traditional testing companies and models (including lab-based and offshoring), Applause responds with the speed, scale and flexibility that you require and expect, and provides actionable insight that can directly inform your go/no go release decisions, helping your development team build better software and release it with confidence.

Our Vision & Mission

Digital Quality for All

Our mission is to be the first place to turn for brands to ensure their digital interactions with customers are of the highest quality and work as intended.

Through the power of our platform and our disruptive approach to quality and testing, every day Applause demonstrates our proven ability to deliver with the speed, scale and flexibility that brands expect and require.

Applause’s mission is supported by Vista Equity Partners (Vista), which acquired Applause in 2017. Read more about Applause and Vista’s partnership here.

Our Commitment to Diversity & Inclusion

Dedicated to Making a Meaningful Impact

We received our Minority Business Enterprise (MBE) certification in December of 2020, as a validation of our status as a minority-owned business. The certification verifies that we meet the criteria defined by the National Minority Supplier Development Council (NMSDC), which requires a business to be at least 51% owned, operated and controlled by racial or ethnic minorities who are also U.S. citizens.

We are committed to working with suppliers and vendors that come from a wide range of backgrounds to incorporate all perspectives so that they are considered and included. In doing so, we are hyper-focused on ensuring the chain of supply for minority- and women-owned resources and making a meaningful impact.