Who We Are
Applause is the worldwide leader in enabling digital quality. We provide a comprehensive approach that empowers the world’s greatest brands to deliver exceptional products, at the speed and scale of life.
The World Deserves World-Class Products
We believe that people everywhere deserve the exceptional. That’s why, since our founding, our mission has been to help brands like you deliver uncommonly great digital experiences to your end users.
Founded in 2007 by Doron Reuveni, Applause started by providing functional testing for Web applications, coining the term and inventing the category of crowdtesting. With the explosion of the mobile economy, our services grew to cover mobile apps and user experience testing. To further help our clients scale and meet the changing demands of their end users, Applause evolved to provide a wide range of testing solutions for mobile apps, websites, connected devices and more. We continue to disrupt the testing market, and today have further evolved to a platform company, providing brands with a comprehensive framework for driving product excellence. While other companies offer point tools, Applause alone provides a holistic approach to delivering digital quality and ensuring product excellence for the enterprise.
This harmonized approach drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences. Thousands of leading enterprises – including Google, Walmart, Microsoft, Uber and Ford – rely on Applause as a best practice to deliver the exceptional products and digital experiences their customers love.
Our Executive Team
Our executive team reflects Applause’s ongoing commitment to helping our clients create and deliver applause-worthy digital experiences to their end users on a global scale.
As CEO, Chris drives company strategy and growth, with a focus on customer success.View Bio
As CRO, Tom drives the vision and execution of the global sales strategy.View Bio
As CGO, Luke owns the Go-to-Market Strategy for the company, including its Marketing & Product functions.View Bio
As CMO, Lisa is responsible for Applause’s marketing strategy and is focused on driving awareness and demand for our offerings.View Bio
As CTO, Rob is responsible for all of our developmental efforts across a half-dozen locations throughout the world.View Bio
As Senior Vice President, People at Applause, Bradley is passionate about building inclusive cultures.View Bio
At Applause, Kristin leads our product organization in setting our strategic roadmap.View Bio
As VP and General Manager of Applause in Israel, Mark is responsible for growing and managing our business in the region.View Bio
Our Board of Directors
Our board members advise and support the Applause management team in our mission to enable the world's greatest brands to deliver exceptional digital experiences.
Our Vision & Mission
Exceptional Experiences for Everyone
Our mission is to enable the world’s greatest companies to deliver exceptional products, at the speed and scale of life. We do this by connecting the world’s innovators with the world’s users through the Applause Product Excellence Platform™.
We envision a world where exceptional products are available to everyone – regardless of location, demographic, device, language or ability. Our Product Excellence Platform is built to make this vision a reality. It combines world-class software products, an enterprise-grade SaaS testing infrastructure, a wide range of digital testing solutions and access to the world’s largest community of digital experts to give you a harmonized approach to digital quality.
We are Applause by name and by nature. We will stop at nothing to serve our customers, our community and the world. By doing so, we are creating a new standard of excellence.
Applause’s mission is supported by Vista Equity Partners (Vista), which acquired Applause in 2017. Read more about Applause and Vista’s partnership here.
Our Commitment to Diversity & Inclusion
Dedicated to Making a Meaningful Impact
We received our Minority Business Enterprise (MBE) certification in December of 2020, as a validation of our status as a minority-owned business. The certification verifies that we meet the criteria defined by the National Minority Supplier Development Council (NMSDC), which requires a business to be at least 51% owned, operated and controlled by racial or ethnic minorities who are also U.S. citizens.
We are committed to working with suppliers and vendors that come from a wide range of backgrounds to incorporate all perspectives so that they are considered and included. In doing so, we are hyper-focused on ensuring the chain of supply for minority- and women-owned resources and making a meaningful impact.