State of Digital Quality in Retail in 2022
State of Digital Quality in Retail 2022
5% Other A11Y
Visual
How to build a quality culture that delivers far-reaching benefits
Truncation & Overlap
20.4%
6.5% Keyboard Navigation
Success in different geographic markets depends on tailoring experiences to local cultures and preferences. Missing small issues, even nuance, can have a big impact on retailers’ credibility. The most common localization errors are missing and poor translations.
Functional errors comprised 73.5% of all errors found.
Crash
Currency & Number Format
2.2%
71.5% Screen Readers
3 Considerations
3. Test With Local Users in All Markets
103
Countries
5,500
Unique Mobile Devices
Corrupted Characters
0.66%
How to do comprehensive testing to deliver the best digital shopping experience
8.6% Color Contrast
State of Digital Quality in Retail 2022:
As state-of-the-art in digital continues to change, customer journeys are evolving accordingly. Traditional online buying journeys are giving way to metaverse experiences, where cryptocurrency, AI, voice and AR/VR will be commonplace. These new journeys require retailers to expand their approaches to testing to keep pace with innovation and provide customers with the quality digital experiences they expect.
14.5%
Missing Translation
15.2%
While leading retailers are embracing a shift to inclusive design, many organizations still struggle to conform to digital accessibility guidelines.
Screen reader errors comprise 71.5% of all A11y bugs. To develop truly inclusive experiences, involve people with disabilities early in design and testing.
Other/General
9%
The blend of test automation, manual functional testing, structured test cases and exploratory testing that delivers the most value
3.2%
2. Go Beyond Accessibility
Functional
See how your organization measures up on digital quality. Get the full report and our companion materials.
Poor translation makes up 52.6% of all localization errors.
500
OS Versions
Inclusive design for the best experiences that appeal to the broadest possible audience
Content
© Applause App Quality Inc. 2022
2.1% Zoom
73.5%
Lags & Latency
2.3% Color
Retailers must consider...
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3.8% HTML Validator
7.6%
For the retail industry, there is ample room for improvement in the software development life cycle, with functional bugs — made up primarily of workflow and compatibility errors — dominating the bug types found by testers. Omnichannel retail further amplifies functional issues.
Applause analyzed a representative sample of our testing data — from January 1, 2021 to December 31, 2021 — to identify the most common flaws in digital experiences and map out how companies can prevent them from making their way into production.
57,000
Bugs
1. Address Core Functions
Poor Translation
52.6%
1.3%
State of Digital Quality in Retail
2022
Applause analyzed a representative sample of our testing data — from January 1, 2021 to December 31, 2021 — to identify the most common flaws in digital experiences and map out how companies can prevent them from making their way into production.
State of Digital Quality in Retail
57,000
Bugs
5,500
Unique Mobile Devices
103
Countries
500
OS Versions
5.0% Other A11Y
2% Color
Inclusive design for the best experiences that appeal to the broadest possible audience
4% HTML Validator
Applause analyzed a representative sample of our testing data — from January 1, 2021 to December 31, 2021 — to identify the most common flaws in digital experiences and map out how companies can prevent them from making their way into production.
5% Other A11Y
For the retail industry, there is ample room for improvement in the software development life cycle, with functional bugs — made up primarily of workflow and compatibility errors — dominating the bug types found by testers. Omnichannel retail further amplifies functional issues.
7% Keyboard Navigation
How to build a quality culture that delivers far-reaching benefits
While leading retailers are embracing a shift to inclusive design, many organizations still struggle to conform to digital accessibility guidelines.Screen reader errors comprise 71.5% of all A11y bugs. To develop truly inclusive experiences, involve people with disabilities early in design and testing.
72% Screen Readers
Success in different geographic markets depends on tailoring experiences to local cultures and preferences. Missing small issues, even nuance, can have a big impact on retailers’ credibility. The most common localization errors are missing and poor translations.
9% Color Contrast
103
Countries
As state-of-the-art in digital continues to change, customer journeys are evolving accordingly. Traditional online buying journeys are giving way to metaverse experiences, where cryptocurrency, AI, voice and AR/VR will be commonplace. These new journeys require retailers to expand their approaches to testing to keep pace with innovation and provide customers with the quality digital experiences they expect.
How to do comprehensive testing to deliver the best digital shopping experience
3. Test With Local Users in All Markets
57,000
Bugs
Other / General
9%
500
OS Versions
Lags & Latency
2. Go Beyond Accessibility
5,500
Unique Mobile Devices
The blend of test automation, manual functional testing, structured test cases and exploratory testing that delivers the most value
2% Zoom
See how your organization measures up on digital quality. Get the full report and our companion materials.