State of Digital Quality in Retail 2022

5% Other A11Y

Visual

How to build a quality culture that delivers far-reaching benefits

Truncation & Overlap 20.4%

6.5% Keyboard Navigation

Success in different geographic markets depends on tailoring experiences to local cultures and preferences. Missing small issues, even nuance, can have a big impact on retailers’ credibility. The most common localization errors are missing and poor translations.

Functional errors comprised 73.5% of all errors found.

Crash

Currency & Number Format 2.2%

71.5% Screen Readers

3 Considerations

3. Test With Local Users in All Markets

103 Countries

5,500 Unique Mobile Devices

Corrupted Characters 0.66%

How to do comprehensive testing to deliver the best digital shopping experience

8.6% Color Contrast

State of Digital Quality in Retail 2022:

As state-of-the-art in digital continues to change, customer journeys are evolving accordingly. Traditional online buying journeys are giving way to metaverse experiences, where cryptocurrency, AI, voice and AR/VR will be commonplace. These new journeys require retailers to expand their approaches to testing to keep pace with innovation and provide customers with the quality digital experiences they expect.

14.5%

Missing Translation 15.2%

While leading retailers are embracing a shift to inclusive design, many organizations still struggle to conform to digital accessibility guidelines. Screen reader errors comprise 71.5% of all A11y bugs. To develop truly inclusive experiences, involve people with disabilities early in design and testing.

Other/General 9%

The blend of test automation, manual functional testing, structured test cases and exploratory testing that delivers the most value

3.2%

2. Go Beyond Accessibility

Functional

See how your organization measures up on digital quality. Get the full report and our companion materials.

Poor translation makes up 52.6% of all localization errors.

500 OS Versions

Inclusive design for the best experiences that appeal to the broadest possible audience

Content

© Applause App Quality Inc. 2022

2.1% Zoom

73.5%

Lags & Latency

2.3% Color

Retailers must consider...

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3.8% HTML Validator

7.6%

For the retail industry, there is ample room for improvement in the software development life cycle, with functional bugs — made up primarily of workflow and compatibility errors — dominating the bug types found by testers. Omnichannel retail further amplifies functional issues.

Applause analyzed a representative sample of our testing data — from January 1, 2021 to December 31, 2021 — to identify the most common flaws in digital experiences and map out how companies can prevent them from making their way into production.

57,000 Bugs

1. Address Core Functions

Poor Translation 52.6%

1.3%

State of Digital Quality in Retail

2022

Applause analyzed a representative sample of our testing data — from January 1, 2021 to December 31, 2021 — to identify the most common flaws in digital experiences and map out how companies can prevent them from making their way into production.

State of Digital Quality in Retail

57,000 Bugs

5,500 Unique Mobile Devices

103 Countries

500 OS Versions

5.0% Other A11Y

2% Color

Inclusive design for the best experiences that appeal to the broadest possible audience

4% HTML Validator

Applause analyzed a representative sample of our testing data — from January 1, 2021 to December 31, 2021 — to identify the most common flaws in digital experiences and map out how companies can prevent them from making their way into production.

5% Other A11Y

For the retail industry, there is ample room for improvement in the software development life cycle, with functional bugs — made up primarily of workflow and compatibility errors — dominating the bug types found by testers. Omnichannel retail further amplifies functional issues.

7% Keyboard Navigation

How to build a quality culture that delivers far-reaching benefits

While leading retailers are embracing a shift to inclusive design, many organizations still struggle to conform to digital accessibility guidelines.Screen reader errors comprise 71.5% of all A11y bugs. To develop truly inclusive experiences, involve people with disabilities early in design and testing.

72% Screen Readers

Success in different geographic markets depends on tailoring experiences to local cultures and preferences. Missing small issues, even nuance, can have a big impact on retailers’ credibility. The most common localization errors are missing and poor translations.

9% Color Contrast

103 Countries

As state-of-the-art in digital continues to change, customer journeys are evolving accordingly. Traditional online buying journeys are giving way to metaverse experiences, where cryptocurrency, AI, voice and AR/VR will be commonplace. These new journeys require retailers to expand their approaches to testing to keep pace with innovation and provide customers with the quality digital experiences they expect.

How to do comprehensive testing to deliver the best digital shopping experience

3. Test With Local Users in All Markets

57,000 Bugs

Other / General 9%

500 OS Versions

Lags & Latency

2. Go Beyond Accessibility

5,500 Unique Mobile Devices

The blend of test automation, manual functional testing, structured test cases and exploratory testing that delivers the most value

2% Zoom

See how your organization measures up on digital quality. Get the full report and our companion materials.