State of Digital Quality in Media 2022
2022
Performance
See how your organization measures up on digital quality. Get the full report and our companion materials.
Digital noise
9.6%
For media and telecommunications companies serving different geographic markets, proper localization is key to success. Missing or insufficient translations, the most common localization error, can leave subscribers wondering what they missed – and whether they’re better off subscribing with another provider.
While Web Content Accessibility Guidelines (WCAG) have focused on traditional web and mobile experiences, testing on OTT devices, such as Roku, Apple TV, Fire TV and Chromecast, presents an opportunity for media and entertainment companies dedicated to providing accessible experiences. As a best practice, media and telecommunications companies should go beyond the minimum and prioritize inclusive design, gathering input from people with disabilities (PwD) early in the process to create seamless experiences for all subscribers.
© Applause App Quality Inc. 2022
Corrupted Characters
1.8%
400
OS Versions
2. Promote Inclusive Design, Not Just Accessibility
Currency &
Number Format
0.55%
Visual
3.8%
Get the Report
Trunication & Overlap
4.6%
Quality during live event streams
Crash
Applause analyzed a representative sample of our testing data across media, entertainment and telecommunications providers — from January 1, 2021 to December 31, 2021 — to identify the most common flaws in digital experiences and map out how companies can prevent them from making their way into production.
Missing Translation
52.6%
78,000
Bugs
As companies and consumers alike embrace the rise of 5G and the shift to D2C models, the most common bugs in digital media and telecommunications experiences are workflow and functional errors, which account for 67.5% of functional defects. Some frequent concerns include:
Poor Translation
27.2%
15.3%
A/V sync
1. Address Core Functionality
Other/General
13.3%
Content and ad validation
97
Set-Top Boxes/ Streaming Devices
3. Test With Local Users in All Markets
As state-of-the-art in digital changes, customer journeys will evolve accordingly. Traditional online journeys are giving way to more immersive experiences, where 5G, AI, voice and AR/VR will be commonplace. These new journeys require media and telco providers to expand their testing approaches to keep pace with innovation and provide customers with the quality digital experiences they expect.
Functional
141
Countries
What’s Next?
900
Different Smart TVs
Problem with third-party connections
Content
3 Crucial Factors
State of Digital Quality in Media
7,000
Unique Mobile Devices
67.5%
While Web Content Accessibility Guidelines (WCAG) have focused on traditional web and mobile experiences, testing on OTT devices, such as Roku, Apple TV, Fire TV and Chromecast, presents an opportunity for media and entertainment companies dedicated to providing accessible experiences. As a best practice, media and telecommunications companies should go beyond the minimum and prioritize inclusive design, gathering input from people with disabilities (PwD) early in the process to create seamless experiences for all subscribers.
400
OS Versions
Currency &
Number Format
0.55%
900
Different Smart TVs
Trunication & Overlap
4.6%
Missing Translation
52.6%
78,000
Bugs
Poor Translation
27.2%
Other/General
13.3%
97
Set-Top Boxes/ Streaming Devices
As state-of-the-art in digital changes, customerjourneys will evolve accordingly. Traditional online journeys are giving way to more immersive experiences, where 5G, AI, voice and AR/VR will be commonplace. These new journeys require media and telco providers to expand their testing approaches to keep pace with innovation and provide customers with the quality digital experiences they expect.
141
Countries
67.5%
7,000
Unique Mobile Devices
For media and telecommunications companies serving different geographic markets, proper localization is key to success. Missing or insufficient translations, the most common localization error, can leave subscribers wondering what they missed – and whether they’re better off subscribing with another provider.
While Web Content Accessibility Guidelines (WCAG) have focused on traditional web and mobile experiences, testing on OTT devices, such as Roku, Apple TV, Fire TV and Chromecast, presents an opportunity for media and entertainment companies dedicated to providing accessible experiences. As a best practice, media and telecommunications companies should go beyond the minimum and prioritize inclusive design, gathering input from people with disabilities (PwD) early in the process to create seamless experiences for all subscribers.
Corrupted Characters
1.8%
3 Crucial Factors
78,000
Bugs
Corrupted
Characters
1.8%
400
OS Versions
Currency &
Number Format
0.55%
2022
Trunication & Overlap
4.6%
For media and telecommunications companies serving different geographic markets, proper localization is key to success. Missing or insufficient translations, the most common localization error, can leave subscribers wondering what they missed – and whether they’re better off subscribing with another provider.
141
Countries
Poor
Translation
27.2%
Other/
General
13.3%
7,000
Unique Mobile Devices
Applause analyzed a representative sample of our testing data across media, entertainment and telecommunications providers — from January 1, 2021 to December 31, 2021 — to identify the most common flaws in digital experiences and map out how companies can prevent them from making their way into production.
As state-of-the-artin digital changes, customer journeys
will evolve accordingly. Traditional online journeys are giving way to more immersive experiences, where 5G, AI, voice and AR/VR will be commonplace. These new journeys require media and telco providers to expand their testing approaches to keep pace with innovation and provide customers with the quality digital experiences they expect.
As companies and consumers alike embrace the rise of 5G and the shift to D2C models, the most common bugs in digital media and telecommunications experiences are workflow and functional errors, which account for 67.5% of functional defects. Some frequent concerns include:
97
Set-Top Boxes/
Streaming Devices
3. Test With Local
Users in All Markets
While Web Content Accessibility Guidelines (WCAG) have focused on traditional web and mobile experiences, testing on OTT devices, such as Roku, Apple TV, Fire TV and Chromecast, presents an opportunity for media and entertainment companies dedicated to providing accessible experiences. As a best practice, media and telecommunications companies should go beyond the minimum and prioritize inclusive design, gathering input frompeople with disabilities (PwD) early in the process to create seamless experiences for all subscribers.
900
Different
Smart TVs
See how your organization measures up on digital quality. Get the full report and our companion materials.
7,000
Unique Mobile Devices
97
Set-Top Boxes/
Streaming Devices
900
Different
Smart TVs
78,000
Bugs
Applause analyzed a representative sample of our testing data across media, entertainment and telecommunications providers — from January 1, 2021 to December 31, 2021 — to identify the most common flaws in digital experiences and map out how companies can prevent them from making their way into production.
400
OS Versions
As companies and consumers alike embrace the rise of 5G and the shift to D2C models, the most common bugs in digital media and telecommunications experiences are workflow and functional errors, which account for 67.5% of functional defects. Some frequent concerns include:
While Web Content Accessibility Guidelines (WCAG) have focused on traditional web and mobile experiences, testing on OTT devices, such as Roku, Apple TV, Fire TV and Chromecast, presents an opportunity for media and entertainment companies dedicated to providing accessible experiences. As a best practice, media and telecommunications companies should go beyond the minimum and prioritize inclusive design, gathering input from people with disabilities (PwD) early in the process to create seamless experiences for all subscribers.
141
Countries
400
OS Versions
Missing
Translation
52.6%
While Web Content Accessibility Guidelines (WCAG) have focused on traditional web and mobile experiences, testing on OTT devices, such as Roku, Apple TV, Fire TV and Chromecast, presents an opportunity for media and entertainment companies dedicated to providing accessible experiences. As a best practice, media and telecommunications companies should go beyond the minimum and prioritize inclusive design, gathering input from people with disabilities (PwD) early in the process to create seamless experiences for all subscribers.
141
Countries
Corrupted
Characters
1.8%
7,000
Unique Mobile Devices
Currency &
Number Format
0.55%
As companies and consumers alike embrace the rise of 5G and the shift to D2C models, the most common bugs in digital media and telecommunications experiences are workflow and functional errors, which account for 67.5% of functional defects. Some frequent concerns include:
Trunication &
Overlap
4.6%
97
Set-Top Boxes/
Streaming Devices
Poor
Translation
27.2%
900
Different
Smart TVs
Other/
General
13.3%
78,000
Bugs
As state-of-the-art in digital changes, customer journeys will evolve accordingly. Traditional online journeys are giving way to more immersive experiences, where 5G, AI, voice and AR/VR will be commonplace. These new journeys require media and telco providers to expand their testing approaches to keep pace with innovation and provide customers with the quality digital experiences they expect.