Retail

Many of the top retailers rely on Applause to improve their digital and omnichannel experiences. We are here to help ensure those experiences work flawlessly — every time, on any device, under all conditions.

Your Customers Demand High-Quality Digital Experiences

Improve every customer's experience by testing all touchpoints.

With a myriad of digital and physical touchpoints in which shoppers can interact with your brand, you must provide a consistent experience at every point of the customer journey. How sure are you that your company provides top-notch experiences to every shopper?

Applause is positioned to help retailers build and maintain a digital-first experience, and ensure that shoppers have stellar end-to-end digital experiences across their many devices. Our testers validate that key features, such as in-store pick-up and discount programs, function properly, and show you where you can improve your user experience.

Benefits of Applause for Retailers

Retailers must provide a valuable shopping experience at every turn. With Applause, you can leverage our global community of vetted QA professionals to uncover issues in critical areas of your digital experience, such as the ability to:

Ensure seamless personalized experiences

Identify targeted demographics to test experiences across all touchpoints

Confirm omnichannel journeys work as intended

Gain an end-to-end view of the customer journey

Reduce payment processing issues

Validate payment methods across any device/OS combination at scale

Improve the speed and scale of testing

Scale your testing to match the demand of retail’s peak seasons

Applause’s Vetted Testers Help Retailers Find Flaws

Test in the real world to find critical bugs.

Retailers must ensure flawless experiences for their customers. You can do this by testing in the real world, with real users, on real devices.

Applause provides a custom and diverse team of vetted and skilled testers that augment your internal QA efforts. Testers interact with your services under real-world conditions across the devices and locations that are relevant to you, and identify high-impact bugs before they reach your customers.

Our approach combines exploratory testing, to discover issues stemming from unexpected usage patterns and real-world conditions, with structured testing, to ensure core features work as intended. The size and diversity of our community allows you to test in any country, in any language and on any region-specific device to ensure all features are localized.

Our offerings span functional, usability and payment testing across digital and in-store locations, providing full visibility into operational readiness and your end-to-end experience. We can also validate that your experiences are fully accessible.

Shake Shack Case Study

Learn how Shake Shack created their on-brand order-ahead app while delivering a seamless user experience in their stores.

Are Traditional Testing Approaches Letting Your Customers Down?

Let us show you how we can extend your team’s capabilities and improve the quality of your digital experiences for your customers. Simply fill out the form, and join thousands of Applause customers who’ve been able to:

  • Increase Release Velocity: Kick off testing at any time and see results in hours.
  • Increase Productivity: Access qualified testing teams to scale as needed.
  • Improve Quality: Uncover critical issues before they reach customers.