Create Personal Connections From Search to Sale and Back

Shoppers interact with your brand across a myriad of digital and physical touchpoints. Your brand’s success depends on providing a consistent experience at every point of the customer journey. When customers encounter an issue with your BOPIS program or can’t check out easily, they’ll simply head to a competitor. How can your brand ensure it’s delivering top-notch offerings to all shoppers and meeting them where they are?

Applause helps retailers build and maintain a digital-first experience. With the Product Excellence Platform expanding your reach and capacity to evolve with customers, you finally have the resources you need to ensure that shoppers have stellar end-to-end journeys across multiple touchpoints and devices. Our testers validate that key offerings, such as in-store pick-up and discount code redemption, function properly, and show you where you can improve your UX to build meaningful experiences.

Shopping cart abandonment rates are over 80% in the retail industry, and are even higher for mobile checkout. This is evidence of the need to better understand why customers don’t check out — and how you can improve the process. The only way to gain these insights is by testing in the real world, with real users, on real devices.

As part of the Product Excellence Platform, Applause provides custom and diverse teams of vetted and skilled real-world testers that augment your internal QA efforts. Testers interact with your experiences under real-world conditions across the devices and locations that are relevant to you, and identify high-impact bugs before they reach your customers. If an issue prevents them from checking out easily, you will know about it before your customers, and have the information needed to address the bug quickly.

Our products and solutions span functional, usability, accessibility and payment testing across digital and in-store locations, providing full visibility into operational readiness and your end-to-end experience — and enabling you to deliver the exceptional to everyone.