Retail

With a myriad of digital and physical touchpoints in which shoppers can interact with your brand, you must provide a consistent experience at every point of the customer journey. How sure are you that your company provides top-notch experiences to every shopper?

Applause is positioned to help retailers build and maintain a digital-first experience, and ensure that shoppers have stellar end-to-end digital experiences across their many devices. Our testers validate that key features, such as in-store pick-up and discount programs, function properly, and show you where you can improve your user experience.

Retailers must ensure flawless experiences for their customers. You can do this by testing in the real world, with real users, on real devices.

Applause provides a custom and diverse team of vetted and skilled testers that augment your internal QA efforts. Testers interact with your services under real-world conditions across the devices and locations that are relevant to you, and identify high-impact bugs before they reach your customers.

Our approach combines exploratory testing, to discover issues stemming from unexpected usage patterns and real-world conditions, with structured testing, to ensure core features work as intended. The size and diversity of our community allows you to test in any country, in any language and on any region-specific device to ensure all features are localized.

Our offerings span functional, usability and payment testing across digital and in-store locations, providing full visibility into operational readiness and your end-to-end experience. We can also validate that your experiences are fully accessible.