How We Help Product Teams

Product teams are in a constant struggle for limited development resources and often need to re-prioritize team projects at a moment’s notice. Real-world testing can help you increase the capacity of your internal teams and allow engineers to focus on development, helping you get to market faster while still ensuring a high-quality product.

Applause assembles custom teams of qualified testers who match your exact customer profiles. These testers are available anywhere across the globe and at any time to test your product in real-world environments. Testing in the settings that your customers live, work and play, on the real devices they use every day, allows you to uncover more issues before your users do, improving product quality and increasing customer conversion and retention rates.

Nobody knows your customers’ wants and needs better than the customers themselves. Applause matches your testing teams to your exact demographics so you can integrate the voice of the customer into your entire development lifecycle to improve the usability and intuitiveness of your products.

Applause testers provide actionable and unbiased feedback from an end-user’s perspective. They understand both your digital strategy as well as what your competitors are doing to deliver experiences that keep customers coming back. This knowledge and resulting feedback can drive critical business decisions on what you’re doing well, what needs improvement and how you can beat the competition.