You are the product visionary and the voice of the customer. But with your customers' needs changing so rapidly, how can you deliver them exceptional products at the speed and scale of life? Product teams often lack the ability to gain the deep customer insights essential to making informed decisions, and this is where we can help.

Applause gives you confidence that your products meet your customers, on their terms. You will gain a holistic view into the performance of your manual functional and automated testing all in one place, with comprehensive and actionable insights based on testing performed at scale with real users that match your customer profiles. By going beyond lab-grown quality, you can finally transcend your customers’ rising expectations for exceptional products.

Nobody knows your customers’ wants and needs better than the customers themselves. Applause’s Product Excellence Platform matches your testing teams to your exact demographics so you can integrate the voice of the customer into your entire development lifecycle to improve the usability and intuitiveness of your products.

Applause testers provide actionable and unbiased feedback from an end-user’s perspective. They understand both your digital strategy as well as what your competitors are doing to deliver experiences that keep customers coming back. Applause’s automation products and solutions, including Applause Codeless Automation, will boost quality while breaking up a QA bottleneck.