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Localization Testing

Drive Quality in Every Market You Serve

Account for nuances like language, culture, currency and more with native speakers and in-market testers ready to optimize your UX worldwide.

Local, In-Market Testing with Applause

Ensure apps, devices and experiences are functional, intuitive and inclusive in every corner of the globe.

Many organizations lack the in-house localization testing resources to ensure their digital products and services work, and work well, around the world. In-house linguists, automated translation tools and outside consultants can be cost-prohibitive, time-consuming and lack coverage.

With access to the world’s largest community of testers in over 200 countries, Applause fully manages comprehensive localization testing programs to help organizations verify accuracy and context-correctness across:

  • Copy and content, including phone numbers, dates, and special characters
  • Payment preferences and processes as well as currency conversions
  • Cultural nuances such as button location and navigation norms
  • Location information like postal codes and street addresses
  • E-commerce nuances such as tax calculation and shipping options

Gain Localization Expertise, Strategy and Execution

Enter new markets with confidence by testing and validating digital interactions with local end users.

Unlike other types of testing, localization testing knowledge requires a specialized set of skills and localized expertise. Applause leverages native speakers who live in-market, curating teams for your specific project and relevant markets, regions and demographics.

With translation validation, testers verify that any app, device, website or other experience is translated correctly. Testers review your properties for context and accuracy across static content, special characters, and other areas of the process. You’ll receive real-time feedback with details on how to improve every aspect of the experience for customers worldwide.

Whether you’re translating a product or application, looking for validation of existing apps or expanding into a new market, Applause ensures you exceed customer expectations for high-quality, localized digital experiences, building trust and loyalty to drive long-term growth.

“We wanted to test across every possible angle, which is impossible if you’re relying solely on your in-house team. We needed exposure in areas like South America and China, and Applause enabled us to achieve this with relative ease.”

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