Retail and eCommerce
Digital is the thread that ties together the retail customer experience. Customers expect your website, mobile apps and in-store experiences to be integrated. They expect store inventory to be available online. They expect promotions in your mobile apps to match promotions on your site. They expect an enhanced digital experience when they are standing in your stores and they expect payments to be simple and fast.
Applause lets you detect real-world issues before your users do. Before launch, test your websites, mobile apps and in-store experiences with professional QA testers or real mystery shoppers off the street, using their own devices in real locations. Post-launch, monitor what your actual customers are saying about their digital experience and run additional tests as needed.
Retail & eCommerce Challenges
While other industries might just lose users over of a faulty website, mobile app or connected device, retailers stand to lose real money and returning customers if their experience isn't up to par. But, the path to creating a successful digital experience includes many challenges, including:
- In-store mobile apps
- Mobile checkout
- Mass audience appeal
- Pinpoint user drop-off
If you’re developing an eCommerce website, mobile app or connected device for retail, odds are you’ve come across a few of these challenges. Don’t let these roadblocks and other difficulties stand in the way of an experience that delights your users, drives business and keeps your shoppers coming back.
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How Applause Helps
Professional Testers, Real Shoppers
With in-the-wild testing, we turn to average shoppers on the street and professional QA testers who are a part of our community to test your digital properties.
Full Demographic Coverage
Is your application intuitive to habitual online shoppers and newcomers? Want testers well-versed in fashion, food, finance or fitness? We can give you access to professional testers and frequent shoppers with all levels of experience and interests.
On-Site & In-Store Testing
Want to make sure your store locator feature is working in major cities and rural counties? Need testers to spend time shopping with your website, mobile app or connected device in actual stores around the country - or the world? Our community tests on their actual devices in any location.
Meet Specific Demands
Finding professional testers who are members of your club or have your exclusive card can be tricky, but it's incredibly important for thorough testing. We have a successful track record of recruiting testers to meet specific requirements, whether they're professional testers or fit perfectly into your demographic.
Find Out What It Costs
Getting started with Applause is easier and more affordable than you might expect. Check out how Applause’s in-the-wild testing solutions can extend your team, fit into your budget and save you time and money.Estimate Pricing
"Applause has allowed us to increase testing coverage and find more bugs, while decreasing the amount of manpower, time and money spent on testing."
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