Applause Launches Digital and OmniChannel User Feedback Solution

One-of-a-kind Customer Journeys solution allows clients to map, track, and test digital experiences anywhere in the world

Boston, Massachusetts - September 14, 2017

Applause, the global leader in digital experience quality, today announced a new user feedback solution to help companies increase conversions and brand loyalty. The Applause Customer Journeys solution delivers authentic user feedback for any type of digital or physical touch point – including apps, marketing materials, websites, in-store, IoT devices and more. It is the only solution that can reliably engage participants from any country to travel to a specific site, perform tasks, and supply assessments and analysis about their digital experience.

Clients can leverage the solution to gain insight into every stage of the software development lifecycle – from prototype to production. Through the Applause Platform, clients map customer journeys and demographic requirements, and deploy them to Applause’s global community of software digital experience experts. Using the all-new Applause mobile app, participants can easily register, find work, and get paid to complete journeys. The intuitive app guides users through tasks, providing key insights about the quality of their experience with the software. Clients can then view the journey feedback results to better understand how to provide the best digital experiences for their customers.

“The most successful companies are those that understand their customers, and build user feedback into their development processes,” said Charlie Ungashick, CMO of Applause. “It’s increasingly important for software teams to get real feedback from real human beings. Our new Customer Journeys solution is the first and only user feedback platform that goes anywhere customers go, and it’s backed by the world’s largest community of software experts.”

The Applause Customer Journeys solution features the following:

  • Applause Platform – Software-as-a-service offering that provides an intuitive interface for clients to rapidly map and test customer journeys and consume the results in real-time
  • Applause Mobile Apps – Native Android and iOS apps for participants, which provide an easy way to view task instructions, answer survey questions, and add attachments like videos, narrated screen recordings, and screenshots
  • Expert Guidance – User experience and usability researchers deliver advice, ensure insights are actionable, and assist with journey creation and analysis
  • Custom Communities – Clients have the flexibility to leverage their own tester groups (such as employees, customers, etc.) or build target lists based on Applause’s community of more than 300,000 digital experts across more than 200 countries and territories


The Applause Customer Journeys solution is available immediately through a subscription, and the Applause mobile apps are available for participants in the Google Play Store and the Apple App Store.

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About Applause

Applause is the worldwide leader in enabling digital quality. Customers are no longer satisfied with digital experiences that are good enough; they demand the exceptional. The Applause Product Excellence Platform provides the world’s leading brands with the comprehensive approach to digital quality needed to deliver uncommonly great digital experiences across the globe – with highly vetted testers available on demand, a complete and enterprise-class technology infrastructure, multi-point digital quality solutions and SaaS products, and expertise across industries and use cases. This harmonized approach drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences. Thousands of leading companies – including Ford, Google, Western Union and Dow Jones – rely on Applause as a best practice to deliver the exceptional products and digital experiences their customers love.

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