Crowdtesting with Applause
Applause pioneered the crowdtesting concept in 2007, and has been the driving force in crowdtesting innovation ever since, helping thousands of next-generation brands create flawless digital experiences for customers.
What Is Crowdtesting?
Crowdtesting, or crowdsourced testing, is the fastest and most flexible way to deliver high-quality software releases and ensure exceptional digital experiences. Crowdtesting leverages a globally dispersed community of digital experts, who are highly vetted and ready to stand up testing at a moment’s notice – in any language, on any device. These testers serve as proxies for the brand’s own customers – delivering detailed and authentic real-world feedback on the brand’s digital experience.
The distributed, remote, follow-the-sun nature of crowdtesting gives brands unparalleled scalability and time-to-results when compared to traditional testing methods. It also gives them unmatched speed and flexibility in scaling their release testing and expanding coverage as needed. That’s why crowdtesting has quickly become a testing best practice for digital innovators, and an integral part of every modern SDLC.
Crowdtesting Return on Investment
We’ve seen brands realize substantial value and return on their investment in crowdtesting in critical business areas, including:
- Faster Innovation with Lower Risk. Through rapid testing and feedback, QA teams can better keep up with an increasing pace of development – leading to improved global launch success.
- Improved Customer Experience. Authentic feedback from real users in real-world settings helps brands improve app performance and deliver better customer experiences – increasing conversion rates and driving retention.
- Reduced Testing Efforts & Cost. Remote, distributed teams help brands scale test coverage without the burden of additional overhead costs.
Why Crowdtesting with Applause?
Explore and Learn More:
5 Ways Product Managers Can Use Crowdsourcing Effectively
Crowdsourcing can be a scalable and cost efficient way to make product decisions and improve quality.Read More
What Is Crowdtesting And How Will It Evolve?
Applause cofounder and CEO Doron Reuveni talks about the advent of crowdtesting and where it is going.Read More