5 Ways Product Managers Can Use Crowdsourcing Effectively
Crowdsourcing can be a scalable and cost efficient way to make product decisions and improve quality.
Since pioneering the crowdtesting concept in 2007, Applause has helped thousands of companies drive positive business outcomes by revolutionizing their digital quality.
Crowdtesting, or crowdsourced testing, is a fast, cost effective way to continually deliver high quality software and great customer experiences. Crowdtesting uses a globally dispersed workforce of vetted, software professionals who test on their own devices. The distributed, on-demand nature provides unmatched scalability/elasticity, device coverage, and time-to-results when compared to traditional testing approaches. Crowdtesting is more than the new way; it’s the only way to scale testing in the modern SDLC, and is quickly becoming an integral best practice for many leading companies.
Applause assembles custom teams of vetted professionals who match the demographics of your target customers. Devices, languages, and the way people use software varies greatly by location and demographics. That’s why we test with real people, on real devices, under real-world conditions, so you can release with confidence every time.
As the leader in crowdtesting, our clients have seen substantial benefits, both in their product and engineering productivity, as well as their business(es) as a whole. Whether you’re looking to accelerate software development, greatly expand device coverage without additional costs, or get a true end-user perspective, crowdtesting is a perfect fit.