How Crowdsourced Functional Testing Helps Shutterfly Innovate Faster
Shutterfly helps its customers make the most out of life’s most memorable moments. As a leader in personalized photos and services, Shutterfly’s app allows anyone to create lasting keepsakes such as photo books, custom stationery and cards, announcements and invitations. Shutterfly’s users create unique home decor like custom-printed mugs and creative photo gifts for their friends.
The complex photo editing capabilities on Shutterfly’s mobile apps and website are impressive. And yet, the endless permutations of Shutterfly’s capabilities combined with the diverse ecosystem of Web and mobile configurations creates a problem of complexity that is difficult to solve. To ensure that all of Shutterfly’s users have a great digital experience, the need to test and ship updates constantly is tantamount.
Watch Fred Beringer, vice president of customer experience at Shutterfly, explain how he partners with Applause to meet the needs of Shutterfly’s customers around the globe by testing and gaining feedback in the wild: