Kelly McCann

Senior Product Marketing Manager

Kelly McCann is a Senior Product Marketing Manager at Applause. Kelly has over five years of Product Marketing experience across various industries. She is Pragmatic Marketing certified and applies that framework in her current role.

At Applause, Kelly is responsible for managing the marketing efforts across Applause’s core testing solutions. She creates a wide range of sales collateral to communicate Applause’s key messaging to our core buyer personas. Kelly works closely with the Sales team to ensure they are trained and well-equipped in the field. She is also responsible for launching new Applause solutions and offerings into the market. Kelly works collaboratively with Product Management to define the core features and benefits of a new offering and is responsible for defining the market positioning and the overall go-to-market strategy. Most recently this includes the launch of Applause’s new Integrated Functional Testing solution and launch of the Applause Accessibility Tool.

Kelly joined the Applause team in July 2018 after holding product marketing roles at GasBuddy and Upromise by Sallie Mae. She earned her Bachelor of Science in Business Administration with a focus in Marketing from Stonehill College in Easton, MA. Outside of work, Kelly enjoys traveling, outdoor activities and checking out local craft breweries.

See What Kelly McCann Has Written:

Integrated Functional Testing: Empower a Cohesive Testing Strategy

Here’s how Integrated Functional Testing brings manual and automated results together for a cohesive testing strategy

Integrated Functional Testing: The New View of Quality

Manual and automated testing combined to help organizations increase development speed while improving digital quality

What Artificial Intelligence Means to the Future of Software

How AI and ML are changing our products and our businesses.

AI Today and What it Means for You

AI is changing consumer expectations, but are you ready to meet them?

The Results You Need, The Security You Demand

Applause provides the security you need to protect your code.

Faster, Better, Stronger: Applause Automation Enhancements

New changes to Applause's test automation solution will yield big results for clients, helping run tests faster and increase confidence in their results.

User Feedback: 48 Countries in Four Hours

Getting global feedback from real users in under four hours seems like an impossible task. But Applause Customer Journeys makes it a reality.

4 Steps to Understanding Customer Journey

No two people are the same. Why, then, do many companies believe their customers will follow the exact same buying journey?