Senior Product Marketing Manager
Kelly McCann is a Senior Product Marketing Manager at Applause. Kelly has over five years of Product Marketing experience across various industries. She is Pragmatic Marketing certified and applies that framework in her current role.
At Applause, Kelly is responsible for managing the marketing efforts across Applause’s core testing solutions. She creates a wide range of sales collateral to communicate Applause’s key messaging to our core buyer personas. Kelly works closely with the Sales team to ensure they are trained and well-equipped in the field. She is also responsible for launching new Applause solutions and offerings into the market. Kelly works collaboratively with Product Management to define the core features and benefits of a new offering and is responsible for defining the market positioning and the overall go-to-market strategy. Most recently this includes the launch of Applause’s new Integrated Functional Testing solution and launch of the Applause Accessibility Tool.
Kelly joined the Applause team in July 2018 after holding product marketing roles at GasBuddy and Upromise by Sallie Mae. She earned her Bachelor of Science in Business Administration with a focus in Marketing from Stonehill College in Easton, MA. Outside of work, Kelly enjoys traveling, outdoor activities and checking out local craft breweries.
More from Kelly McCann
Integrated Functional Testing: Empower a Cohesive Testing Strategy
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Integrated Functional Testing: The New View of Quality
Manual and automated testing combined to help organizations increase development speed while improving digital qualityRead More
Why Accessibility is Critical — And How Applause Can Help
The new Applause Accessibility Tool helps you build accessibility into the beginning of your development process.Read More
What Artificial Intelligence Means to the Future of Software
How AI and ML are changing our products and our businesses.Read More
AI Today and What it Means for You
AI is changing consumer expectations, but are you ready to meet them?Read More
The Results You Need, The Security You Demand
Applause provides the security you need to protect your code.Read More
Faster, Better, Stronger: Applause Automation Enhancements
New changes to Applause's test automation solution will yield big results for clients, helping run tests faster and...Read More
User Feedback: 48 Countries in Four Hours
Getting global feedback from real users in under four hours seems like an impossible task. But Applause Customer...Read More
4 Steps to Understanding Customer Journey
No two people are the same. Why, then, do many companies believe their customers will follow the exact same buying...Read More
The Latest Trends in Digital Quality
Applause empowers leading brands to deliver flawless digital experiences for their customers on any device, in every location around the globe. Our blog is your online resource for all things digital quality – with thought leadership on topics like crowdtesting, manual and automated functional testing, user experience, voice technology, AI, and much more.