Jennifer Waltner

Global Content Marketing Manager

Jenn is the Global Content Marketing Manager for Applause. She leads a team responsible for a variety of content including blog posts, case studies, ebooks, webinars, white papers, and more.

Before joining Applause in late 2020, Jenn spent 10 years in content marketing and demand generation roles for global software companies Aspen Technology and Skillsoft, multi-channel marketing services firm Harte Hanks and marketing training provider MarketingProfs. She started her marketing career at Rivier College (now University) planning fundraising campaigns.

Jenn holds a bachelor’s in English and communications from Notre Dame College and a master’s in writing and literature from Rivier. She is the sole proprietor of a specialty retail business. When Jenn’s not working, fulfilling e-commerce orders or bringing fresh inventory to her shop microsites in Salem and Lowell, Massachusetts, she enjoys reading, cooking, and learning to play guitar.

See What Jennifer Waltner Has Written:

Improving Digital Quality in 2023: Where to Focus

Learn the quality systems, processes and capabilities that drive outstanding digital experiences and customer loyalty

Using Questionable Datasets to Train AI Could Come With High Costs

As companies look to capitalize on AI development, they must stay mindful of how they source training data — AI algorithms developed from private or non-consensual data may cost businesses in the…

International Women’s Day 2023: Embracing Equity

Read an interview with Crystal North, Director of Sales Enablement, Air Force combat veteran, and leader of Applause’s new women’s affinity group.

How to Onboard a Crowdtesting Partner Effectively

Guidance on getting started with a crowdtesting vendor to improve your organization’s quality, speed, and agility.

Mastering the Art of Omnichannel Experiences

A guide to developing exceptional omnichannel experiences

What Travelers Want from Apps: Convenience and Control

As the number of people traveling increases, travel and hospitality companies must focus on user experience to fuel the industry’s recovery.

Make Your B2B Software Renewal A Done Deal: Enchant the End Users

To remain relevant, B2B software companies must deliver value for both buyers and end users. Does your UX pass the test?

The Future of Digital Financial Service and Fintech Experiences

The frontrunners in financial services and fintech focus on seamless UX, solid APIs and effortless interconnectivity to deliver fast, frustration-free transactions.