Jennifer Waltner

Global Content Marketing Manager

Jenn is the Global Content Marketing Manager for Applause. She leads a team responsible for a variety of content including blog posts, case studies, ebooks, webinars, white papers, and more.

Before joining Applause in late 2020, Jenn spent 10 years in content marketing and demand generation roles for global software companies Aspen Technology and Skillsoft, multi-channel marketing services firm Harte Hanks and marketing training provider MarketingProfs. She started her marketing career at Rivier College (now University) planning fundraising campaigns.

Jenn holds a bachelor’s in English and communications from Notre Dame College and a master’s in writing and literature from Rivier. She is the sole proprietor of a specialty retail business. When Jenn’s not working, fulfilling e-commerce orders or bringing fresh inventory to her shop microsites in Salem and Lowell, Massachusetts, she enjoys reading, cooking, and learning to play guitar.

See What Jennifer Waltner Has Written:

Make Your B2B Software Renewal A Done Deal: Enchant the End Users

Make Your B2B Software Renewal A Done Deal: Enchant the End Users

To remain relevant, B2B software companies must deliver value for both buyers and end users. Does your UX pass the test?

The Future of Digital Financial Service and Fintech Experiences

The Future of Digital Financial Service and Fintech Experiences

The frontrunners in financial services and fintech focus on seamless UX, solid APIs and effortless interconnectivity to deliver fast, frustration-free transactions.

Testing Loyalty: A Crucial Component in Payments

Testing Loyalty: A Crucial Component in Payments

Make sure your loyalty programs work smoothly to keep customers coming back

Buy Now, Pay Later Brings Complexity to Payment Testing

Buy Now, Pay Later Brings Complexity to Payment Testing

Crucial considerations to ensure a great BNPL experience for buyers and sellers alike

What Retailers Should Expect in the 2021 Holiday Shopping Season

What Retailers Should Expect in the 2021 Holiday Shopping Season

Customers plan for more in-store shopping, omnichannel experiences and digital payments

Applause Honors Customers Creating Exceptional Digital Experiences

Applause Honors Customers Creating Exceptional Digital Experiences

Q2 2021 Customer Excellence Awards go to BT, First Alert, Nu Skin and Weber-Stephens

How to Create Sensational Subscription Boxes

How to Create Sensational Subscription Boxes

Use real-world feedback to earn rave reviews and drive customer loyalty

Applause Names Customer Excellence Award Recipients for Q1 2021

Applause Names Customer Excellence Award Recipients for Q1 2021

Avon, Banner Health, FanDuel, Intouch Health and Walmart selected