
Jennifer Waltner
Global Content Marketing Manager
Jenn is the Global Content Marketing Manager for Applause. She leads a team responsible for a variety of content including blog posts, case studies, ebooks, webinars, white papers, and more.
Before joining Applause in late 2020, Jenn spent 10 years in content marketing and demand generation roles for global software companies Aspen Technology and Skillsoft, multi-channel marketing services firm Harte Hanks and marketing training provider MarketingProfs. She started her marketing career at Rivier College (now University) planning fundraising campaigns.
Jenn holds a bachelor’s in English and communications from Notre Dame College and a master’s in writing and literature from Rivier. She is the sole proprietor of a specialty retail business. When Jenn’s not working, fulfilling e-commerce orders or bringing fresh inventory to her shop microsites in Salem and Lowell, Massachusetts, she enjoys reading, cooking, and learning to play guitar.
See What Jennifer Waltner Has Written:

Pave the Way for Speedy, Simple Cross-border Payments
Traditionally costly and cumbersome, it’s time to streamline cross-border payments

Understanding Generative AI: Answers to Some FAQs
Learn why generative AI’s popularity has skyrocketed, what makes it so special, and how to develop trustworthy genAI apps with these frequently asked questions.

Creating Seamless B2B Software Experiences for All Users
B2B software companies must ensure they cater to multiple audiences, often with varied needs, to stay ahead in a competitive market.

Digital Quality Considerations for Banks, Financial Service Providers and FinTechs
Insights from the 2023 State of Digital Quality in Finance report

Building a Test Plan for Generative AI Applications
Explore highlights from a recent webinar on generative AI use cases and best practices for testing these applications.

Software Testing FAQs: What It Is, Why It Matters and How It’s Done
Get to know different testing types, how to develop a software testing plan and how to measure your plan’s effectiveness

Improving Digital Quality in 2023: Where to Focus
Learn the quality systems, processes and capabilities that drive outstanding digital experiences and customer loyalty
