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Jay Selig

Writer

Jay worked as a Content Marketing Manager for Applause. He joined the Applause team in March 2018. While at Applause Jay was a frequent contributor to the blog.

Jay graduated from the University of Maryland with a Bachelor’s degree in marketing and supply chain management. Jay is also certified by DigitalMarketing as a content marketing specialist. Jay worked Brightline Interactive as a Marketing Manager. Jay also worked at Red Peg Marketing as a Marketing Manager. He spent time managing internal communications for Marriott International before coming to Applause.

Jay has since worked as Content Strategy Manager at InsightSquared. His content has been published by organizations such as Adweek, Convince & Convert, VentureBeat, and MediaPost

See What Jay Selig Has Written

Quality AI Datasets and How to Use Them

Quality AI Datasets and How to Use Them

Sourcing quality data is one thing, but knowing how to use it is the real challenge.
The Keys to Assembling Your AI Datasets

The Keys to Assembling Your AI Datasets

Data is only meaningful with the proper perspective and preparation.
Next-Gen QSR Bets Big on Mobile Quality

Next-Gen QSR Bets Big on Mobile Quality

The next generation of QSR experiences demands a higher quality standard.
Mobile App Subscriptions Highlight Recent Growth

Mobile App Subscriptions Highlight Recent Growth

As downloads and revenue trend upward, so do app subscriptions.
The Future of Sports Depends on Omnichannel

The Future of Sports Depends on Omnichannel

Quality will determine the success of your omnichannel experience, so plan for it early.
PSD2 Introduces New Payments Challenges

PSD2 Introduces New Payments Challenges

New payments legislation is coming to the EU, so make sure you're prepared for it.
Breaking from QA’s Status Quo

Breaking from QA’s Status Quo

To withstand the test of time, a company must embrace the changes that come along with it. It's time to break from tradition and embrace a better QA solution.
Innovation Without Compromise

Innovation Without Compromise

There are few solutions that can help bridge the gap between your QA capabilities and your end goals. Applause is one of them.
How to Find Your QA Sweet Spot

How to Find Your QA Sweet Spot

The same issues that continue to disrupt QA teams are going nowhere. It's time to think differently as you move toward your QA sweet spot.
Ad Evolution Places Premium on OTT Quality

Ad Evolution Places Premium on OTT Quality

As over-the-top (OTT) video continues its rapid ascent among streaming mediums, providers are beginning to cash in on the advertising opportunity.
What’s Next for the QA Lab?

What’s Next for the QA Lab?

Is the QA lab dead? No, but the concept is changing. See how the QA is evolving and what is next in store for it."
Realtor.com’s Keys to Achieving Quality at the Speed of Development

Realtor.com’s Keys to Achieving Quality at the Speed of Development

Realtor.com used 5 testing keys to achieve agility and speed along with quality.
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