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Hamish Sherlock

Director of Solution Consulting

As the Director of Solution Consulting at Applause, Hamish and his team work hand-in-hand with clients to understand their needs and align their requirements to the appropriate Applause solutions. Prior to Applause, Hamish worked in technical roles at Micro Focus, Compuware and Segue Software.

See What Hamish Sherlock Has Written

Maintaining High Quality While Replatforming

Maintaining High Quality While Replatforming

Sure, it might make business sense to replatform, but here's why digital quality must remain a priority to ensure a smooth transition.
Credit Card Rewards Demystified: Give the People What They Want

Credit Card Rewards Demystified: Give the People What They Want

If your credit cards rewards program isn’t paying off in greater card use and increased customer loyalty, you need to find out where you’re missing the mark.
Transportation as the Next Super App Frontier

Transportation as the Next Super App Frontier

Discover the future of super apps in transportation: their impact, market growth and potential in daily life.
Banking App Deal-breakers

Banking App Deal-breakers

Customers have high standards for banking apps – ensure crucial functions work and avoid these critical user experience flaws to cash in on loyalty.
Building Next-Generation Loyalty Programs

Building Next-Generation Loyalty Programs

Companies have been relying on loyalty programs for years to increase sales and improve customer retention – but as customers and technologies evolve, loyalty programs must change to keep up.
What Is a Super App and What Makes It So Super?

What Is a Super App and What Makes It So Super?

Super apps provide the digital turf for the latest retail battle… as well as new challenges for software developers
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