Hamish Sherlock

Director of Solution Consulting

As the Director of Solution Consulting at Applause, Hamish and his team work hand-in-hand with clients to understand their needs and align their requirements to the appropriate Applause solutions. Prior to Applause, Hamish worked in technical roles at Micro Focus, Compuware and Segue Software.

See What Hamish Sherlock Has Written:

Building Next-Generation Loyalty Programs

Companies have been relying on loyalty programs for years to increase sales and improve customer retention – but as customers and technologies evolve, loyalty programs must change to keep up.

What Is a Super App and What Makes It So Super?

Super apps provide the digital turf for the latest retail battle… as well as new challenges for software developers