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Carlton Retland

Carlton Retland
Principal Solutions Engineer
Carlton is the Principal Solutions Engineer for Applause’s Customer Journey Testing solution. Carlton works closely with organizations to understand their customer journey maps and understand how Applause can help them test their customer journeys across multiple touchpoints. Carlton is based in Washington D.C. and has been with Applause since 2016.
See What Carlton Retland Has Written:

Why Customer Journey Friction Is the Enemy
Failure or friction in the customer journey typically occurs in four key spots

Get New Customers Off to a Smooth Start: Uncover (and Remove) Friction
Do new customers sail through your sign-up process, or stumble into roadblocks? See how to test your new customer journeys.
