Carlton Retland

Principal Solutions Engineer

Carlton is the Principal Solutions Engineer for Applause’s Customer Journey Testing solution. Carlton works closely with organizations to understand their customer journey maps and understand how Applause can help them test their customer journeys across multiple touchpoints. Carlton is based in Washington D.C. and has been with Applause since 2016.

See What Carlton Retland Has Written:

Enhancing the Digital Day of Travel

Airline apps can alleviate stress for travelers — or do exactly the opposite

Why Customer Journey Friction Is the Enemy

Failure or friction in the customer journey typically occurs in four key spots

Get New Customers Off to a Smooth Start: Uncover (and Remove) Friction

Do new customers sail through your sign-up process, or stumble into roadblocks? See how to test your new customer journeys.

How to Avoid Friction with Innovative Customer Journeys

New research from Forrester, Applause shows curbside is here to stay