Andreea Mandeal

Senior Customer Marketing Manager

Andreea Mandeal has been working in marketing for B2B tech companies for 7 years. As the senior customer marketing manager, Andreea aligns customer stories to Applause thought leadership, product messaging, and campaigns.

She communicates on the success of Applause's clients through the creation of customer case studies, video testimonials, webinars, speeches at conferences, and awards submissions. She handles customer advocacy, PR, and at times content marketing and sales enablement.

Last but not least, she's the one behind DigitalXChange, the go-to event brand for passionate product people all around Europe. This is her favorite "product", on which she worked for 2 years and a half. This gives her the unique opportunity to constantly learn from top product leaders, network, and help others network and improve. Previously, she worked for Market Logic Software, an AI insights platform, where she set up the marketing team from scratch. Andreea is passionate about product management, technology, and digital transformation.

She earned her BA and Masters in Philosophy from Universidad Complutense de Madrid and a BA in International Business (major in Marketing) from Hochschule für Technik und Wirtschaft Berlin. In her free time, Andreea likes traveling, reading, cooking, and dancing to 80s music.

See What Andreea Mandeal Has Written:

What Qualities and Skills do Product Managers Need to be Successful?

A conversation with 7 product leaders on the key skills and qualities required in product management.