5 Things You’ll Learn at DigitalXChange ‘17

DigitalXChange ’17 is only nine weeks away. The Applause team has been hard at work putting together our first annual user conference, stacking the agenda with high-profile speakers from some of the world’s top brands and leading experts in digital experiences. Make sure to reserve your spot at the event! You’ll no doubt leave the event realizing how crowdtesting can positively impact your company. Here are more five things you’ll learn at DigitalXChange ‘17.

1. How Technology and Humanity will Interact as Technology Advances

Machine learning, artificial intelligence, self-driving cars, augmented and virtual reality, voice-activated assistants, and robots … great progress has been made in all of these areas, but there is still work to do before these technologies become fully developed and enter the mainstream. There will be many questions to answer when these technologies do become fully developed and accepted. What are the moral implications of new technologies? How will we ensure that these technologies will have beneficial results for all of humanity?

Gerd Leonhard is a foremost expert on the shifting dynamics between humanity and technology. A futurist and humanist, Leonhard will bring his wealth of knowledge to the DigitalXChange ‘17 stage in a keynote presentation. The presentation will give insight and predictions on what the next 10 years will bring in terms of technological advancement – and how these changes will impact humanity, society and culture.

2. How the Boundaries of Physical and Digital Experiences have Blurred

The future is decidedly digital. But, does that mean physical experiences will become obsolete? Of course not. Physical and digital experiences have to work in harmony to create a consistent brand.

In truth, physical and digital experiences have converged. The reason for that is simple. Consumers don’t segregate brand interactions by platform; they’re not interacting with a brand’s mobile app, or its website, or its storefront. At all times, consumers are interacting with the brand itself – regardless of the platform.

Panel speakers will discuss how they view the convergence of the digital and physical realms. They will educate the audience on how the merging of physical and digital has changed their internal processes and informed their product decisions. Speakers will also present on how their own customers’ expectations have changed with the blurring of physical and digital boundaries.

3. The Latest Trends in Software Development and Testing

There is always room for improvement. This statement is true in every facet of business, but especially when it comes to software development and testing. Too often, testing becomes a bottleneck with traditional methods, taking developers away from their work and forcing innovation to halt.

The divide between development and testing quality has given rise to methods such as crowdtesting. Crowdtesting enlists the power of a community to crowdsource functional, usability, security, accessibility, and other testing needs, giving companies results in as little as minutes or hours.

Crowdtesting is just one of the many Agile initiatives DigitalXChange ’17 will cover. Learn how some of the world’s leading brands are using Agile methodologies to not only develop software, but test it too.

4. How Traditional Companies can Become Centers of Disruption

Being a large, established company in a traditional industry means you have to succumb to the status quo, right? Wrong. There’s a misconception that innovation only exists in certain industries, or for certain sizes of companies. DigitalXChange ’17 will set the record straight on this front.

From healthcare to financial services to the automotive industry, speakers and attendees of DigitalXChange ’17 will show, with real-world examples, that traditional companies can become centers of innovation. These companies have embraced Agile mentalities and realized that their futures are dependent on their ability to adapt and embrace change. Find out how these leading companies are utilizing technology to transform their companies and disrupt their industries in the process.

5. Best Practices for Improving Software Design

Superior software design isn’t easy to attain. You have to start by asking the right questions. You need to explore the functionality of software, its intuitiveness, how it aligns strategically with your company’s mission and its digital mission, plus a number of other factors.

Each speaker that comes to DigitalXChange ’17 will bring a unique perspective and a different philosophy when it comes to testing, innovation, and software design. However, all speakers will have come across similar problems, avoided pitfalls along the way and, in the end, will have learned best practices for improving software design.

Lessons on best practices aren’t exclusive to speakers. DigitalXChange ‘17 is as much about networking as it is presentations. Each attendee will have their own story and set of best practices that you can learn from. No matter what your role or industry, there is something for you at DigitalXChange ’17.

Reserve your spot for DigitalXChange ’17 today!

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Peter Basile
VP of Marketing
Reading time: 5 min

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