Applause Expands Its Engineering Investment With Promotion of Rob Mason to CTO

Mason to speed testing technology innovation to improve digital experience quality for enterprise clients across the globe

Boston, Massachusetts - January 14, 2020

Applause, the worldwide leader in digital quality and crowdsourced testing, today announced Rob Mason was promoted to Chief Technology Officer. Since joining the company as Senior Vice President of Engineering in November 2017, Mason has established Applause as a top destination for engineering talent, both in the Boston area and across the globe.

“Rob has been instrumental in the growth of our team and our underlying technology platform. Under his leadership, Applause has curated a world-class engineering organization with a focus on customer-centric improvements and next-generation technology,” said Doron Reuveni, founder and CEO of Applause. “His vision and skillset will help us continue building our market-leading solutions to best address our customers’ desire to deliver flawless digital experiences.”

Under Mason’s direction, Applause has increased its focus on innovation and efficiency. The company recently launched Applause Labs, an innovation engine that houses R&D initiatives and the development of new testing concepts.

Improving the Applause platform through AI and machine learning is a top priority for Mason and his team. Already, they are using AI/ML to better match testers to client projects and optimize the tester payment process. Applause also released a new training and testing solution specifically for client AI projects earlier this year.

“Investment in engineering is a top priority at Applause, and it shows in the innovations we’ve made over the past two years,” said Rob Mason, CTO of Applause. “We’ll continue to utilize AI and machine learning to make our platform more valuable for our customers, and we’ll leverage the top engineering talent we have available to build new solutions and address customer needs.”

Mason is well versed in leading software development and engineering teams. Before joining Applause, he held multiple roles at Nasuni – a company he co-founded – including President, CTO and Executive Vice President of Engineering. Prior to Nasuni, Rob oversaw all development and quality assurance as the VP of Engineering at Archivas from 2004 through its acquisition by Hitachi. After the acquisition, he continued in his role as VP of HCAP Engineering, managing the integration of his team with Hitachi’s and supporting the broad rollout of HCAP.

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About Applause

Applause is the worldwide leader in enabling digital quality. Customers are no longer satisfied with digital experiences that are good enough; they demand the exceptional. The Applause Product Excellence Platform provides the world’s leading brands with the comprehensive approach to digital quality needed to deliver uncommonly great digital experiences across the globe – with highly vetted testers available on demand, a complete and enterprise-class technology infrastructure, multi-point digital quality solutions and SaaS products, and expertise across industries and use cases. This harmonized approach drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences. Thousands of leading companies – including Ford, Google, Western Union and Dow Jones – rely on Applause as a best practice to deliver the exceptional products and digital experiences their customers love.

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Dan Haggerty