Applause Expands Its Engineering Investment With Promotion of Rob Mason to CTO
Mason to speed testing technology innovation to improve digital experience quality for enterprise clients across the globeBoston, Massachusetts - January 14, 2020
Applause, the worldwide leader in digital quality and crowdsourced testing, today announced Rob Mason was promoted to Chief Technology Officer. Since joining the company as Senior Vice President of Engineering in November 2017, Mason has established Applause as a top destination for engineering talent, both in the Boston area and across the globe.
“Rob has been instrumental in the growth of our team and our underlying technology platform. Under his leadership, Applause has curated a world-class engineering organization with a focus on customer-centric improvements and next-generation technology,” said Doron Reuveni, founder and CEO of Applause. “His vision and skillset will help us continue building our market-leading solutions to best address our customers’ desire to deliver flawless digital experiences.”
Under Mason’s direction, Applause has increased its focus on innovation and efficiency. The company recently launched Applause Labs, an innovation engine that houses R&D initiatives and the development of new testing concepts.
Improving the Applause platform through AI and machine learning is a top priority for Mason and his team. Already, they are using AI/ML to better match testers to client projects and optimize the tester payment process. Applause also released a new training and testing solution specifically for client AI projects earlier this year.
“Investment in engineering is a top priority at Applause, and it shows in the innovations we’ve made over the past two years,” said Rob Mason, CTO of Applause. “We’ll continue to utilize AI and machine learning to make our platform more valuable for our customers, and we’ll leverage the top engineering talent we have available to build new solutions and address customer needs.”
Mason is well versed in leading software development and engineering teams. Before joining Applause, he held multiple roles at Nasuni – a company he co-founded – including President, CTO and Executive Vice President of Engineering. Prior to Nasuni, Rob oversaw all development and quality assurance as the VP of Engineering at Archivas from 2004 through its acquisition by Hitachi. After the acquisition, he continued in his role as VP of HCAP Engineering, managing the integration of his team with Hitachi’s and supporting the broad rollout of HCAP.
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Applause is a world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause delivers authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages the uTest community of more than one million independent digital testers worldwide. Unlike traditional testing methods (including lab-based and offshoring), Applause responds with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Digital-first brands rely on Applause as a best practice to deliver the digital experiences their customers love.
Learn more at www.applause.com.
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