Applause Codeless Automation Accelerates Release Velocity

First codeless test automation product built for enterprises lowers automation barrier to entry and accelerates innovation

Boston, Massachusetts - May 11, 2021

Applause, the worldwide leader in enabling digital quality, today announced the availability of its new SaaS product – Applause Codeless Automation (ACA). Applause Codeless Automation helps brands quickly scale their test automation strategies by enabling anyone to create test automation scripts – regardless of experience level or programming expertise – without writing a single line of code. ACA is compliant with modern open-source frameworks, including Selenium and Appium, and works with both native Android and iOS apps, with support for web applications coming soon.

Applause’s new SaaS product is the first enterprise-grade codeless test automation product on the market. With ACA, users simply click through the pathways of an app within the product, which captures the steps and creates a test script. From there, users can run the tests on real devices and execute tests within the ACA product.

ACA is part of Applause’s Product Excellence Platform – a holistic platform that delivers all the expertise, products, solutions and infrastructure needed to empower the world’s leading brands to release exceptional digital experiences to their end users.

Key Test Automation Challenges Persist According to Survey

Lack of programming experience and test automation expertise are common problems for brands across the world, according to a global survey of more than 2,000 people in product, engineering, QA and DevOps roles. The survey was conducted by Applause in February 2021. Key findings from the survey include:

  • 56% of respondents plan to adopt a codeless test automation solution. Respondents cited improved test coverage, ability to mature test automation faster and cost savings as the three most common drivers for purchasing a codeless automation product.
  • For those companies that are currently using low or minimal levels of test automation, 41% say that the biggest roadblock to automation success is a lack of skilled/experienced test automation experts.
  • For those that have made significant investments in test automation, the challenges are more diverse: 20% say that their automation progress is too slow and is not providing the expected level of coverage. Another 18% cited a lack of test automation resources as a key challenge.
  • The data indicates that when teams have more people who can write test automation scripts, they are able to automate a higher percentage of their test cases, highlighting the importance of enabling more users to build automation without needing programming expertise.
  • 74% of the companies that have three or fewer team members capable of writing test automation are automating less than 30% of their test cases.
  • 35% of those that have 10-plus team members capable of writing test automation, however, are automating more than 70% of their test cases.

“Traditional automation is still an essential part of any enterprise’s testing strategy. However, it’s clear that – especially when it comes to getting the necessary resources – businesses are struggling to leverage test automation to its full potential. That’s where Applause Codeless Automation can really benefit brands,” said Rob Mason, CTO of Applause. “ACA can take the pressure off of internal experts, particularly for less complex scenarios like smoke testing and portions of a regression testing suite. This ultimately allows teams to focus on higher-priority projects and mature test automation faster without the cost of additional resources.”

Contact Applause to receive a demo of ACA.

Additional Resources:

  • Learn more about Applause Codeless Automation
  • Read the blog about Applause Codeless Automation
  • Get the infographic with the full survey results

About Applause

Applause is a world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause delivers authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages the uTest community of more than one million independent digital testers worldwide. Unlike traditional testing methods (including lab-based and offshoring), Applause responds with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Digital-first brands rely on Applause as a best practice to deliver the digital experiences their customers love.

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