Applause Certified as a Minority-Owned Business

Digital quality leader continues its commitment to diversity and inclusion with certification from NMSDC

Boston, Massachusetts - December 02, 2020

Applause, the worldwide leader in digital quality and crowdsourced testing, today announced it was granted its Minority Business Enterprise (MBE) certification as a validation of its status as a minority-owned business. The certification verifies that Applause meets the criteria defined by the National Minority Supplier Development Council (NMSDC), which requires a business to be at least 51% owned, operated and controlled by racial or ethnic minorities who are also U.S. citizens.

“Applause is a global enterprise that thrives because of the diversity and inclusiveness of our employees and our worldwide community of over 600,000 digital experts,” said Doron Reuveni, Founder and CEO of Applause. “Getting our MBE certification was a natural next step for Applause as it continues our ongoing commitment to diversity and equality. We look forward to working with our clients, partners and other MBE-certified businesses to continue to build on these values.”

Like Applause, many of its clients are also passionate about diversity and inclusion, and many have specific supplier spend requirements to ensure diversity in their supply chains. The MBE certification demonstrates Applause's commitment to helping customers fulfill their own aspirations to continuously commit to social good for their own employees and end users through their supply chain fulfillment.

Applause is committed to working with suppliers and vendors that come from a wide range of backgrounds to incorporate all perspectives so that they are considered and included accordingly. In doing so, Applause is focused on ensuring the chain of supply for minority- and women-owned resources are making a meaningful impact.

There are over 400 national corporate members that are recognized as part of the NMSDC, and more than 1,450 corporate members through the 23 regional NMSDC affiliates. Applause is proud to join the ranks of these members and other minority-owned businesses that have a continuous and ongoing focus on diversity and inclusion.

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About Applause

Applause is the worldwide leader in enabling digital quality. Customers are no longer satisfied with digital experiences that are good enough; they demand the exceptional. The Applause Product Excellence Platform provides the world’s leading brands with the comprehensive approach to digital quality needed to deliver uncommonly great digital experiences across the globe – with highly vetted testers available on demand, a complete and enterprise-class technology infrastructure, multi-point digital quality solutions and SaaS products, and expertise across industries and use cases. This harmonized approach drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences. Thousands of leading companies – including Ford, Google, Western Union and Dow Jones – rely on Applause as a best practice to deliver the exceptional products and digital experiences their customers love.

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Dan Haggerty