The State of Digital Quality in 2026

Annual Report Series

Explore the latest insights on digital quality and learn strategies to overcome challenges and launch successful apps and experiences in an ever-evolving market.

The Trends

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say that AI has changed the way they test digital experiences and apps

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view human involvement as extremely important in functional testing

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of teams developing AI are working on chatbots/or customer support tools

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lack documentation about acceptable AI tools and use cases in dev and QA

State of Digital Quality in Functional Testing 2026

Explore how AI is reshaping the way organizations build and test digital experiences – learn where AI is delivering value, where it misses the mark, and where human judgment remains crucial.

State of Digital Quality in Accessibility 2026

See the latest trends in digital accessibility and inclusive design, and learn how leading organizations benefit from their commitment to creating inclusive digital experiences.

State of Digital Quality in AI Training & Testing

See the latest trends in assessing AI apps and features and learn the techniques and tactics that set successful teams apart.

“As long as human beings are making things for other human beings, you need humans in the loop to evaluate those things and test them and tell them whether or not it's good. If anything, watching our testers and our AIs with the applications of our customers has strongly reinforced that belief. The best test cycles are definitely AI-powered, but they're also human-enabled.”

Aatish Salvi
CEO, Applause

Get insights from last year's reports

Review what trends and insights from 2025’s State of Digital Quality provided.

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