USABILITY STUDIES

Build experiences consumers love.

Customers return to apps that are intuitive and easy-to-use. In fact, 89% of companies expect customer’s experience to be their primary differentiator in the market.

Partner with Applause to minimize shopping cart abandonment and increase customer top-of-mind. Applause expert-led usability studies help you improve customer engagement and conversions with actionable feedback - from real people that match your customer demographics.

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Benefits

REDUCE RISK

REDUCE RISK

Reduce risk by verifying experience innovations before launch

Early Feedback

EARLY FEEDBACK

Gain early feedback before making further investments

MORE CONVERSIONS

MORE CONVERSIONS

Improve customer engagement and conversions

ANY DEMOGRAPHIC

ANY DEMOGRAPHIC

Ensure experiences are inclusive to all potential customers

"

In terms of the feedback we get from our consumer base, we're constantly striving to improve and we see Applause as a very important part of that. For example, the rating on our apps has gone up, and we tend to see less negative feedback around our subscription process."

Andy Nichol SVP Platform and Product Delivery, Dow Jones
Research: Surveys

Usability Studies as a CX Differentiator

Usability studies with Applause provide you with the information you need to deliver an experience your users will naturally grasp, leading to increased app usage, more repeat customers, and better conversion rates.

  • Applause Usability Researcher creates custom surveys and scope based on your objectives
  • Any study type - from remote unmoderated, to longitudinal, to expert reviews
  • Any phase of development - from prototypes, wireframes, to completed products
  • Hear from participants with narrated screen captures
  • Detailed findings report including benchmarking, participant comments, and recommendations
  • Debrief call with Applause Usability Researcher
Learn More