See the whole customer journey

67% of retailers have no visibility into their full customer experience.

How do you know if your store associates are properly trained? Do franchises differ from Manhattan to Madison? Are your initiatives missing the bar, or worse, costing customers?

Our offerings span functional, usability, and payment testing across digital and in-store locations, providing full visibility into operational readiness and your end-to-end experience.

Learn more in our eBook, "5 Omnichannel Plays Retailers Still Can't Get Right."

Applause improves your omnichannel experiences.

See the end-to-end customer journey.

Mobilize real-world testers in any market to identify the digital and physical errors that disrupt your omnichannel initiatives.

Drive revenue, loyalty, and personalization.

Validate the performance of your personalization, localization, content, and advertising efforts.

Validate payment transactions at scale.

Ensure every purchase can be processed by testing transactions in any market, with real credit cards and payments.

Omnichannel retailers captured 88% of spending on Thanksgiving and Black Friday

Shoppers are actively seeking omnichannel capabilities like click-and-collect and endless aisle. Applause’s real-world testing solutions help you take advantage of these trends by uncovering the UX and software issues that are holding back your omnichannel initiatives and impacting customer sentiment.

Additional omnichannel resources
5 Omnichannel Plays Retailers Still Can't Get Right

Discover the omnichannel plays retailers still struggle to deliver, and how testing can help create experiences that keep customers coming back again and again.

Read Now

6 Secrets to Omnichannel and Digital Success

Find out how you can deliver the experiences your customers expect, no matter where interactions take place.

Watch now

Don’t let a lack of resources and expertise ruin your omnichannel strategy.

Make quality your top priority. Gain visibility into your full customer journey to help you:
  • Launch with confidence into new markets knowing your omnichannel initiatives are ready for the real world
  • Get to market faster and with higher quality leveraging scalable, on-demand testing resources
  • Build customer loyalty by ensuring every part of the omnichannel journey is seamless, consistent, and enjoyable

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