Gartner Names Applause as a “Cool Vendor” in Mobile Marketing, 2013

Applause enables companies to listen to what users are saying about their apps, measure app satisfaction and compare against competitors’ apps

Boston, MA – May 16, 2013 – Applause, the mobile app analytics tool that uses more than 70 million reviews to score 1.5 million iOS, Android and Windows Phone apps, today announced that it has been selected as a “Cool Vendor” by Gartner in its *”Cool Vendors in Mobile Marketing, 2013” report. The recognition comes less than two months after the launch of the Applause Index, the first-ever stock market-like index for the mobile apps economy, and just a few weeks after Applause expanded to begin crawling apps in the Windows Phone Store.

Gartner’s “Cool Vendors in Mobile Marketing, 2013” “reflects a focus on the areas Gartner believes form the foundation for any good mobile marketing strategy: platforms, analytics and the ability of a brand or service provider to tie online and offline worlds via mobile devices. Each of the vendors profiled in this year’s research enables or provides one or more of these areas.”

Mobile apps play an increasingly vital role in how users consume content, conduct commerce and interact with companies. Other analytics tools can help brands infer what users think based upon usage patterns, which is both valid and valuable. But brands haven’t had the tools they need to listen to what users are saying about how to make an app better…until Applause.

”Mobile marketers, mobile app developers and digital marketing leaders all have a substantial stake in understanding user engagement with their mobile apps. Flying blind or looking at download metrics alone isn’t sufficient for managing growth and monetization of mobile apps,” stated Gartner in the report.

Applause has received much attention since its debut in January. It is currently a finalist for: the 2013 CTIA E-Tech Awards in the “Enterprise Solution – General Business” category; the 2013 MITX awards in the “Most Insightful: Big Data and Analytics Innovations” category; and the 2013 Stevie Awards in the category of “Tech Innovation of the Year (up to 1,000 employees).”

“In today’s apps economy, users expect apps to perform flawlessly and intuitively – the first time and every time,” said Doron Reuveni, CEO of Applause’s creator, uTest. “Applause fills a massive blind spot for brands enabling them to go beyond simple download counts and star ratings in order to make informed decisions about how to improve app quality and user satisfaction.”

About Applause
Applause is a mobile app analytics tool that enables companies to monitor, measure and improve their app quality and user satisfaction. By analyzing more than 70 million reviews from over 1.5 million apps in the Apple App Store, Google Play and Windows Phone Store, Applause provides the deep app intelligence that brands need in order to win more users, earn greater loyalty and beat the competition. To learn how better data means better apps, visit and follow @Applause on Twitter.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

*”Cool Vendors in Mobile Marketing, 2013” – Mike McGuire and Jake Sorofman, April 26, 2013