The Essentials to Successful User-Centric Development

The Essentials to Successful User-Centric Development

Essentials to Achieving User-Centric Development

What You'll Learn

  1. Development & testing essentials for delivering a seamless user experience
    Take a look at how to build an effective UX/CX testing program to reach your customer satisfaction goals.
  2. Methods to expand testing coverages on devices like smartwatches and smart speakers
    Some devices and products are incredibly difficult to test in the real world. This webinar provide a few strategies to tackle this issue.
  3. How real-world testing provides a clear view into customer journeys
    Testing across multiple touchpoints, and leveraging real devices, provides a more accurate and holistic view of your customers' journeys.
  4. How to design for inclusive experiences that cater to every user
    Digital accessibility is more important than ever. Learn best practices for integrating inclusive design into your SDLC.

Consumers expect the option to engage with brands however they feel most comfortable. Whether via mobile, desktop or voice, users want an experience they can rely on – yet, 87% of consumers think brands need to put more effort into providing a consistent experiences across digital channels.

Banner Health, a leader in U.S. healthcare, built a seamless digital experience for their users by implementing a comprehensive testing strategy that promotes user-centric development. With ease-of-use and brand loyalty in mind, Banner Health focused on delivering high-quality digital experiences across all touchpoints, particularly on smartwatches, tablets and smart speakers.


Mark Schumacher
Director of Digital Experience

As Director of Digital Experience at Banner Health, Mark is responsible for the design, usability and user experience of Banner Health's digital products. Prior to his role as Director, Mark was an Interactive Design Senior Manager at Banner Health. Before joining the healthcare organization, Mark worked at application development and digital marketing firm, Ackmann & Dickenson, for almost 8 years as Manager of Interactive Design. He earned a BA, Graphic Design from Minnesota State University Moorhead.

Rachel Abrams
UI/UX Designer

Rachel aims to solve complex problems with simple designs. As UI/UX Designer at Banner Health, she takes a holistic approach that involves research and feedback to continuously improve the customer journey. With her goal being to make healthcare easier for patients, she focuses on usability testing and analysis, journey mapping, visual design and information architecture. Prior to joining Banner Health, Rachel worked at PrizeLogic as a User Experience Architect. She earned a Certificate in UX Design, User Experience Design from CareerFoundry and a BA, Communication from Messiah College.

Leading Companies Partner With Applause for Digital Success

More About Applause

Applause is the world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause alone can deliver authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages a vetted community of more than one million digital experts worldwide. Unlike traditional testing methods (including lab-based and offshoring), we respond with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence.

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