VP & General Manager, Applause Israel
As the General Manager of Israeli operations of Applause, Michael is responsible for growing the business and helping brands in that country launch great digital experiences that win customer loyalty and market share. Michael oversees all elements of Applause business in Israel, including goals around revenue growth and customer acquisition as well as ensuring Applause customers in Israel enjoy the highest levels of quality. From leadership positions in the Israel’s Intelligence Corps’ Computing unit, through building a new business for Merrill Lynch with a strong technological infrastructure, to founding and growing a Consumer Internet startup company (Wizpert), Michael brings 20 years of diverse experience to the Applause team.
He holds a law degree from Bar Ilan University in Israel, and has earned an MBA from Columbia University.