Social & Communications
Social applications now drive almost all aspects of human communication across all kinds of mobile and website environments. From social networks to email to just keeping track of information, users want all access, all the time, and with little patience for a tool that is slow, hard to use, or leaves them worried about their privacy or security. Applause helps companies create usable, secure, and high-availability digital experiences for our connected world.
Social & Communications Challenges
Usability, privacy and security reign supreme when it comes to social media. Unfortunately, these can be some of the more difficult areas to master. Social apps and sites often run into trouble with:
- Usability and intuitiveness
- Security and privacy standards, compliance and open communication
- Search accuracy and connection feedback
- Accurate GPS and geolocation readings
- 3rd party API integrations
It’s all-too-easy for users to move on to the latest and greatest social media experience – keep them using yours by creating a fun, usable, secure social experience.
Customer Spotlight: Blendr
Learn how Blendr used Applause to ensure its app retained a high level of quality in all target markets for all the company's members.
How Applause Helps
Members of the Applause community are avid technology users immersed in modern social networks. They know what to expect, how to navigate in the space and the real world use cases that your web or mobile app will have to withstand.
Nowadays, just about everyone uses social networks. Will yours support all the different devices and locations of your users? With a global community of more than 250,000 professional testers, Applause provides coverage in just about every region, on every device, OS, browser and network.
Your users will be accessing your web or mobile app from work, at home, on the bus, in restaurants, at ballparks, anywhere they have a few minutes to kill. Does their experience stand up to different connectivity levels and users on-the-move? You can’t test these mobile moments in a lab.
You vs. The Competition
Wondering how your app stacks up against the competition or an emerging disruptor? Mobile Sentiment Analysis provides insight into what real users are saying, both about your app and your competitors'. Figuring out what social users want will help you deliver the best app on the market.
What It Costs
In-the-wild digital testing is more affordable than you may think. Find out how the Applause app quality solution fits into your budget with our interactive pricing tools.
"We were trying to find a balance between what our beta community does well and what our in house QA team does. Applause was a perfect fit, since they would give us real-world testing like our beta community, but they would report bugs into a dedicated platform, making it easier for us to sort through and analyze."