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Press Release

Applause Announces DigitalXChange ’17, its First Annual User Conference

Event brings together technical and business leaders from leading brands to share ideas about customer-facing digital experiences.

Boston, Massachusetts - 27 jun. 2017

Applause, the global leader in market insights, user feedback and digital testing, announced today that it will host its first annual DigitalXChange ’17 user conference, October 24, at the Park Central Hotel in San Francisco. The one-day event will feature visionary keynotes, real-world success stories and valuable networking with peers from leading companies. Attendees will get an inside look at the current and future leaders in digital experience along with the tools and best practices to ensure a successful brand in the digital world.

Top brands from around the world use Applause to deliver high-quality digital experiences to their customers. These businesses will bring their wealth of knowledge and expertise to DigitalXChange. Participating in panel discussions and individual speaking sessions, these organizations will explain how they build the digital properties that their customers demand with the intuitiveness they have come to expect.

“Digital experience has become synonymous with customer experience,” said Charlie Ungashick, CMO for Applause. “Advances in technology have brought about new ways for brands and individuals to interact with each other. Consumers expect all facets of their brand experience to flow smoothly and seamlessly, regardless of the channel or platform they are using. This conference gives the world’s top brands a stage to engage and educate their peers on the advantages of communities to drive software innovation.”

Businesses have realized they can no longer rely on traditional differentiators, and instead are focusing on customer experiences to make their solutions stand out. DigitalXChange will expand on this idea of customer-centricity, and attendees will learn about the latest mega-trends and their impact on business, consumerization and software design and development. Presentations will also provide insight on how companies can take testing from the lab to the real world to create an agile testing environment and improve software quality.

Other topics that will be discussed at DigitalXChange include:

  • Best practices to drive software quality and agile development
  • Future application design trends, such as artificial intelligence, bots, virtual reality and augmented reality
  • Real-world success stories in mobile and e-commerce
  • Omni-channel customer experiences
  • Physical and digital Internet of Things (IoT) software development

Acerca de Applause

Aplausos es el líder mundial en pruebas de calidad digital de fuentes múltiples. El software está en el corazón de cómo todas las marcas involucran a los usuarios, y las experiencias digitales deben funcionar de manera impecable en todas partes. Con más de 300,000 probadores disponibles a pedido en todo el mundo, Applause brinda a las marcas un conjunto completo de capacidades de prueba y retroalimentación. Este enfoque mejora drásticamente la cobertura de pruebas, elimina las limitaciones de la deslocalización y los laboratorios tradicionales de control de calidad, y acelera el tiempo de comercialización de sitios web, aplicaciones móviles, IoT y experiencias en la tienda.

Miles de empresas líderes, incluidas Ford, Fox, Google y Dow Jones, confían en Applause como una práctica recomendada para ofrecer experiencias digitales de alta calidad que los clientes aman. Obtenga más información en www.applause.com.