DigitalXChange ’17 – Applause Annual Conference

digitalxchange

2017

October 24 - San Francisco, CA

ABOUT THE CONFERENCE

No matter what your role, the DigitalXChange ‘17 conference will have something for you. Some of the world’s top digital businesses use Applause to improve how they build software, and how they deliver the digital experiences their customers demand. This one-day event will feature real-world success stories from leading brands, access to Applause executives and subject matter experts, and tons of practical content.

REGISTER YOUR SPOT TODAY

DigitalXChange ’17 brings together technical and business leaders to share practical ideas about software innovation and how to leverage Applause to drive software quality and design.

Standard Price: $499

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VENUE

Park Central San Francisco
50 3rd St, San Francisco, CA 94103

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Speakers

More Speakers Coming Soon

Gerd Leonhard Gerd Leonhard Futurist, Humanist, Author of 'Technology vs. Humanity,’ & CEO of The Futures Agency
Julie A. Ask Julie A. Ask Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals, Forrester
doron-reuveni Doron Reuveni CEO & Co-Founder, Applause
john-hashimoto-web John Hashimoto VP of Product, CNN
akash-garg Akash Garg Director of Engineering for the Driver Team, Uber
asim-husain-web Asim Husain VP Engineering, Google
elena-sidyakina-web Elena Sidyakina SDET, NFL
farida-budiwarman-web Farida Budiwarman Sr. Director, Engineering, Move, Inc
casey-frith-smith-web Casey Frith-Smith VP, Product Engineering, Fox Networks
andy-nichol-web Andy Nichol SVP, Platform and Product Delivery, Dow Jones
sumeet-mandloi-web Sumeet Mandloi Engineering Director, Dow Jones
vinay-vaddadi-web Vinay Vaddadi Engineering Supervisor, Connected Vehicle & Services, Ford Motor Company
ian-griffith-v2-web Ian Griffith Director of Quality Assurance, PopSugar
matthew-albers-web Matthew Albers Senior Director of Client Success in the Office of Digital, Dignity Health
elliot-sequeira-web Elliot Sequeira Head of Software Quality, Symphony Commerce
manoj-narayanan Manoj Narayanan Program Director, Product Development, Vista Consulting Group
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Keynote

Making Software Humanly Possible

Doron Reuveni, CEO of Applause will present the DigitalXChange opening keynote.

As CEO and Co-Founder of Applause, Doron Reuveni is the driving force behind one of the fastest growing tech companies in New England. With clarity of vision about the future of web and mobile applications, Doron has grown the company exponentially– in terms of funding, revenue, customers and employees—in just a few short years.

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Mainstage

Exponential Change and the Future of Technology and Humanity

Gerd Leonhard, Futurist, Humanist, Author of ‘Technology vs. Humanity,’ and CEO of The Futures Agency, will discuss how technology and people will interact in the near and far future.

Born in Bonn / Germany, resident in Zurich as well as a frequent visitor in Silicon Valley, Gerd is a global citizen of the future who spends his life travelling through worldwide meetings, workshops and conferences on transformational change. A star speaker on topics of major strategic importance – from digital disruption to business remodeling to specific vertical scenarios across public and private sectors, Gerd is a rare hybrid of artist and scientist, with a pioneering background in digital music ecosystems and a head start in the disruption game. For the last fifteen years he has been the first choice in business leaders’ minds for inspirational and paradigm-shifting advice.

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Mainstage

How to Improve Your Customer’s Digital Experiences

Julie Ask, VP, Principal Analyst, Forrester, will present a mainstage session on the best practices and practical tips for improving the digital experience for your customers.

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie’s research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

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Keynote Customer Panel

Digital Transformation in the Enterprise

Customer experiences are now digital experiences. New devices, platforms, and technologies all bring opportunities and challenges for companies. Leading brands like Google, Uber, and CNN are connecting with customers across all modes of digital experiences, and interacting with their audiences at larger scales than ever before.

How did these brands become leaders in digital innovation?

Forrester’s Julie Ask will lead a discussion with Google’s Asim Husain, CNN’s John Hashimoto, and Uber’s Akash Garg on how their brands transformed into digital powerhouses.

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Leveraging Crowdtesting to Deliver Quality Engineering at Dow Jones

No matter where your company sits on the waterfall, continuous deployment and market expectations demand you release faster and faster. Maintaining an optimal balance between speed, quality, and risk is a constant challenge for nearly every team. Many methodologies and tools aim to address this challenge, but what are the most successful teams doing?

In this session, leaders from PopSugar, Symphony Commerce, and Vista Consulting Group will discuss how they preserve a focus on quality while simultaneously challenging the limits of velocity. They’ll also share their thoughts on how Agile methodologies and testing will need to evolve as technology continues to advance at a rapid pace.

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How Dignity Health’s Innovation Incubator is Transforming its Company

Dignity Health will discuss how they are using testing and QA to innovate within their organization. The customer will explain how their testing processes have changed since utilizing Applause. With an up close and personal perspective, the customer is perfectly positioned to present on the challenges, insights, and results they have discovered during testing.

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Increasing Development Velocity in Today’s Agile World

In three, 15-minute TedTalks, enterprise leaders in digital will discuss how user feedback can, and should, influence product decisions. This session will explain how these companies gathered user feedback, what the feedback was, and where they used it to inform their roadmaps and strategies.

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Using Continuous Feedback to Drive Innovation

Two technology leaders within Dow Jones will discuss how they are using testing and QA to innovate within their organization. They will explain how their testing processes have changed since utilizing Applause. With an up close and personal perspective, they are perfectly positioned to present on the challenges, insights, and results they have discovered during testing.

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Global Trends in Software Development

Labs can only do so much for testing. A QA team may think they’ve thought of every possible scenario, accounted for every location, language, and device configuration, but when they launch a product they often discover the real world is unpredictable. Testers in a static in-lab location simply can’t account for every situation.

Speakers from Ford, Move INC, and FOX will share how they overcame the challenges real-world scenarios bring. These brands will discuss what unpredictable testing really means, how to differentiate what to test in-lab vs. in the real world, and how they have adjusted to changes in technology to keep their digital experiences seamless and their customers happy.

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The Future of Digital

An Applause customer will discuss how they are using testing and QA to innovate within their organization. The customer will explain how their testing processes have changed since utilizing Applause. With an up close and personal perspective, the customer is perfectly positioned to present on the challenges, insights, and results they have discovered during testing.

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AI, Bots, Voice Recognition, and the Future of Software Testing

Innovation is all about what comes next. What are some of the world’s most creative companies working on? And how will these digital initiatives impact how consumers interact with their brands? This session will look to answer these questions with back-to-back presentations from three leading companies that are defining the future of digital experiences.

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Unpredictable Testing

Getting out of the Lab and into the Real World

Applause will present alongside Sauce Labs on the future of test automation. The presentation will be complete with actionable insights and the latest tips and tricks on automation and testing that attendees can bring back to their company.

CONVINCE YOUR BOSS

To help your boss understand the importance of this event, we’ve created a justification letter for you to use. Feel free to edit the letter with specific details about projects or initiatives that will move forward because of what you’ll learn at this conference.

Download Letter

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